The sponsorship market in Brazilian football has changed level in recent years. The entrance of betting houses transformed the revenue of the clubs and moved unpublished figures in the sport.
In an interview with CNN Sports S/A this Sunday (28), the CEO of Wolff Sports & Marketing, Fábio Wolffexplained the impact on the market and answered if it is possible for clubs to aim even higher.
According to Wolff, the financial leap impresses: “This is the reality, (…) the numbers have grown absurdly.”
Despite this advance, the expert understands that the sector has already reached a ceiling.
I believe the contracts have arrived at a limit, because there are rare exceptions of clubs that glimpse a business partner in their partner.
The vision of the clubs, according to the CEO, will be decisive for a.
According to Wolff, this scenario has an explanation in the significant increase in sponsorship contracts in recent years.
For him, the change of level happened in a short time, with values that grew rapidly.
Since 2018, when it was possible, the investment of betting houses has been growing as a rocket platform. Then contracts that went from Master sponsorship from 2 million to 6 million, then to 19 million and today are at 36 million.
Potential to explore
According to the expert, the.
For him, the future depends on a greater professionalization of sports management.
“Need to change the mindset. Clubs need to become more professional,” he said.
The idea is that, instead of just delivering visibility, they will attract fans directly to the sponsors’ business, whether digital banks, betting houses or media companies.
In this logic, the club is no longer just an exhibition vehicle and acts as. This means that, in addition to the daily visibility that football already guarantees, contracts may include participation in the results obtained.
Thus, the amount received would cease to be limited to a fixed amount and would also have variable bonuses linked to the partnership performance.
Wolff estimates that on the day clubs understand and apply this model, current sponsorship numbers will be considered small.
The day when clubs understand the power they have, these values will be low.
CNN Sports S/A
With Fábio Wolff, CEO of Wolff Sports & Marketing, it reaches the 110th edition. Presented by João Vitor Xavier, the program addresses the backstage of a billion market and is one of the most profitable in the world: sport.
On the agenda, the hottest subjects in the industry in the world of the ball, from the perspective of economics and business.
