Former United States President Donald Trump (Republican Party) said on Monday (29.Set.2025), on his social network profile, which aims to impose a 100% rate on films produced abroad.
For Trump, the American film industry would be “stolen ” by other countries, which would have especially harmed the state of California. He also criticized Gavin Newsom (Democratic Party), governor of Califórna, whom he called “Weak and incompetent”.
Trump compared the situation to “Steal candy from a child” And said the measure seeks to solve a “Longstanding and endless problem”.
“Our movie production business has been stolen from the United States of America by other countries, such as stealing ‘sweet of a child’. California, with its weak and incompetent governor, was particularly hit! ”, he wrote.
“Therefore, to solve this old and endless problem, I will be imposing a 100% tariff on everyone and all films made outside the United States. Thanks for the attention to this subject,” He added.
The entertainment sector is historically one of the main symbols of economic and cultural power of the US. Hollywood moves hundreds of billions of dollars a year, with great influence on the global market. Still, in recent years, countries such as China, India and South Korea have expanded their production and audience, increasing competition.
Since resumed his post in January 2025, Trump has announced a series of protectionist measures in different sectors, including additional Chinese rates, European electric cars and even imported foods. The stated goal is to encourage domestic production and reduce dependence on external suppliers.
The proposal to apply barriers to cinema expands this strategy and directly affects an industry that, besides an economic impact, has strong cultural and political weight in the global scenario. The measure, if implemented, can cause commercial friction with partners and make room for retaliation, especially from the European Union and Asian countries that have expanded their productions in recent years.
For Brazil, the decision may have an indirect effect on the display of national films in US territory. Brazilian productions, which already face difficulties in accessing large international circuits, can become even less competitive.
