Vienna-The term “alternative facts” characterized by Trump consultant Kellyanne Conway is soon ten years old, but busy in times of fake news, deep fakes and Co. “We are surrounded by you like a high wall,” APA editor-in-chief Maria Scholl stated on Tuesday at the conference “The Future of Fact Checking” in Vienna. Fact checks alone do not win a fight, even how they are mediated, is relevant, a discussion illustrated.