The, spoke about his entrepreneurship routine, brand expansion strategy and the next steps of his business. For him, dedication is essential: “When you undertake, you have to be even more dedicated. It’s your business, it’s not your boss’s business.”
He was the second guest of the podcast Level Uppresented by the Head of XP Variable Income Institutional Relations, Roberto Indu, which airs every Wednesday at 19h.
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Communication, History and Entrepreneurship
The businessman highlighted the partnership with the young Pan, a broadcaster who, according to him, has millions of daily listeners. “When I go to the Northeast, to Pará, South, Midwest, for example, wherever I go, I am known. It is a sophisticated audience, about 75% of classes A and B,” he said.
And it is precisely in communication that he found one of his main niches. With a relaxed message, dealing with serious and complex financial market issues, Spyer has been building his reputation over the last few decades, raising customers and followers – with more than one million on Instagram alone.
This tino to the exposure of his own image led him to the path of already launched three courses: Golden Bull, Golden Taurus 2 and Economics Taurus, the latter with 200 economic concepts, in short videos of three minutes each. The next course, according to him, will be focused on entrepreneurship.
And the talent for dealing with communication comes from family, as the son of former SBT director Marcos Wilson, who helped consolidate the program “Here” on television. Wilson even helps “Vai, Tourinho” in some productions to this day.
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Sponsors
Spyer also listed his sponsors, including, for example, B3, Chicago Bag, Global X, among others, as well as partnerships for products such as jackets and the gold -plated bullets.
“I gave one to Neymar, in his auction, who came out for $ 180,000. The idea is to sell for 10% of that price to the public. Let’s see how they go,” he explained.
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About entrepreneurship, he stressed that it is necessary to have discipline and care for growth: “It is dedication to performance. The better the service you deliver, the more people will demand. Taking care of people is also essential.”
