Daily shopping are becoming increasingly digital, with large retail chains betting on new tools to make the process faster, practical and safe. Convenience has become one of the central factors in the experience of the modern consumer, and Lidl, not wanting to stay behind, added a new method of payment to its staff.
Lidl has now announced a novelty in its Lidl Plus application: Lidl Pay, a functionality that allows the customer to identify, apply coupons and pay for purchases in a single gesture.
Fully digital and contactless, this solution promises to reduce the waiting time in the boxes and simplify the store pass, according to the magazine specializing in economics Marketeer.
How the new solution works
Activation is done directly in the application. In the “my wallet” area, the user associates a Visa or Mastercard card and is ready to use the new payment method. At the time of purchase, simply unlock the function with PIN or biometric data and select the payment method.
One step beyond discounts
So far, the Lidl Plus app has already offered custom coupons, digital leaflets, recipes and hobbies. With the introduction of Lidl Pay, customers will have an integrated payment solution, which brings together identification, discounts and checkout in one movement, according to the same source.
Lidl stresses that this tool is designed for omnicanal use, not only in physical stores, but also in future integrations, such as smart payments and more advanced digital experiences.
Commitment to Innovation
According to this new payment method, Lidl reinforces its digitization and convenience strategy, seeking to respond to an increasingly used consumer to fast, secure and intuitive technological solutions.
Presence of Lidl in Portugal
Present in Portugal since 1995, Lidl currently has more than 270 stores throughout the territory, employing about 9,000 employees.
The insignia has become a reference for millions of Portuguese families, betting on a diverse offer ranging from fresh food products to bazaar articles and seasonal campaigns.
In recent years, the company has also reinforced the investment in sustainability, with the installation of solar panels in various stores, the bet on distribution electric vehicles and the reduction of plastic in packaging.
The combination of innovation, competitive prices and proximity to the consumer explains the constant growth of the brand in Portugal.
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