OpenAi has just announced Sora 2, its new video generation model. It is not just another technical step, it is a turning point. For the first time, anyone can create a video as easily as writing a text message.
Physical accuracy, narrative continuity and even synchronized audio make Sora 2 more than a creative tool. It is a world simulator. A technology that puts us in the possibility of manufacturing scale realities – which opens ways to exciting and now plausible experiences.
For example, today Netflix recommends existing algorithm movies. Tomorrow, you can produce an exclusive movie for you, sewn from your preferences, history and emotional state.
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The finite catalog gives way to infinite stories. You may be the protagonist, play with your idols or live in alternative universes that have never been filmed.
The impact goes far beyond entertainment:
- Cinema and TV: Brutal cost reduction and a revolution in the Hollywood model.
- Advertising: Tailored campaigns, with virtual actors that have charisma and aesthetics needs the brand wants.
- Education: Training and classes transformed into realistic simulations, personalized for each student.
- Social media: Instead of text or image posts, people relating to highly personalized universes.
The result? A creative economy that can become truly infinite for the first time.
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The wound no one wants to play
But there is a little popular detail: the energy cost.
Generating a high definition clip already requires more electricity than maintaining a microwave turned on for more than an hour. Now imagine if each person watches an an hour’s episode of a tailored series, according to their preference, every week.
How much would that cost per person? I did an account by high and arrived in a reason that easily goes from $ 20,000 per year. This is well above the value of my Netflix signature.
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That is, the exciting future of mass -custom videos bumps into a physical limit: the supply of energy.
The economic trade-offs
The race for “infinite creativity” means new economic shocks:
- Valued infrastructure: Semiconductors, data centers, electrical transmission, cooling systems and renewable sources.
- Regulatory pressure and ex -ex was Carbon embedded every minute of entertainment will need to be justified.
- Global asymmetries: Countries with abundant energy can become creative hubs, while others are on the sidelines.
At the edge, the economy of attention also becomes the energy economy.
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The future written in watts
Sora 2 opens a new chapter. It’s not just about how we consume movies, ads or classes.
What is at stake is humanity’s ability to support a digital universe as vast as imagination. A universe whose basic currency is no longer money, but energy.
And in view of this, perhaps the title is not just provocative. If we want to live in a world of infinite and personalized narratives, there will be no other way out: we will need infinite energy.
