Powerdate shows that the rate of declaration of personal prejudice against blacks is higher among Bolsonaro voters than among Lula voters: 34% x 24%
Most Brazilians (72%) say there is racism in Brazil. But only 30% admit that they have prejudice against blacks, according to a survey Power held from September 27 to 29, 2025.
The research asked two questions. First, if the interviewee thought there was prejudice against blacks in the country. Then, if the interviewee himself considered himself racist. There is an asymmetry in the answers, as shown in the following infographic:
The research was conducted by Powergroup company Power360 Journalismwith its own resources. The data were collected from September 27 to 29, 2025, through calls to mobile phones and fixed phones. There were 2,500 interviews in 178 municipalities in the 27 units of the Federation. The margin of error is 2 percentage points. The confidence interval is 95%. Learn more about the reading methodology.
O Power He started asking questions about black prejudice in. Since then, the rate of those who claim to have racism in Brazil had variations in the margin of error of the research. Today, it is 72%.
Already in the group of those who respond there is no prejudice against blacks in Brazil the research recorded for the first time a difference beyond the margin of error: the rate rose 5 percentage points in 1 year. There were 14% in. Now it’s 19%.
In the case of the question about whether the person himself has prejudice against blacks, the percentage of those who say they have not climbed 5 percentage points in 1 year and is 56%. He resumed the level registered in November 2020, when there was 57% who denied prejudice.
Those who admit to being prejudiced against black people today add up to 30% – the 2nd lower percentage captured since the beginning of the research. This rate had reached its peak in November 2021, when 39% claimed to be racist.
Prejudice against blacks x vote in 2022
O Power crossed the prejudice data with the interviewees’ vote declaration in the 2nd round of 2022. Among the president’s voters (PT), the rate of those who say there are prejudice against blacks in Brazil is higher than among those who claim to have voted in the former president (PL): 74% x 66%.
As for the recognition of having prejudice against blacks, the rates are higher among Bolsonaro voters than among Lula’s: 34% x 24%.
STRATIFICATION
O Power Stratifies data in sex, age, region, education and income ranges. Here’s the results of the declaration of existence of racism in Brazil:
Here’s the results of the declaration of having prejudice against blacks:
Power
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Research aggregator
O Poder360 It maintains a collection with thousands of surveys with known methodologies and on which it was possible to verify the origin of the information. There are studies conducted from the 2000 municipal elections. This is the largest and longest survey of electoral polls available on the Brazilian internet. Do you have any research to publicize? Send the full by email :.
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METHODOLOGY
The research Power It was held from September 27 to 29, 2025. 2,500 people were interviewed 16 years old or more in 178 municipalities in the 27 Federation Units. A parametric consideration was applied to compensate for disproportionality in the variables of sex, age, degree of instruction, region and income. The error margin is 2 percentage points, more or less.
The interviews were conducted by telephone (for fixed and mobile lines), through the URA (audible response unit) system, where the interviewee hears recorded questions and responds through the keyboard of the device. The study’s confidence interval is 95%.
To facilitate reading, the research results were rounded. Because of this process, it is possible that the sum of any of the results is different from 100. Differences between total frequencies and percentages in variable cross tables may appear due to non -response occurrences. This study was conducted with its own resources from the Powerresearch company that is part of the media group Power360 Journalism.
