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Bruna Marquezine and Sabrina Sato, the Business of Fashion event that elects the names that are shaping the global fashion industry. Kátia Barros, founder of Farm Rio, and designer Pedro Andrade reinforced the country’s creative force at the event. Brazilians met global stars such as Kim Kardashian, Demi Lovato and Charli XCX on a night of impactful looks, networking and celebration of the names that move the fashion industry.
Held during Paris Fashion Week on Saturday night (4/10) for the dawn on Sunday (5/10), the BOF 500 gala is the annual meeting that celebrates the most influential people of fashion, gathered on the BOF 500 list. The Mappeia index, year by year, who is shaping the industry.
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The event, traditionally headquartered in Paris, London, and already held at Shangri-La Hotel in recent years, acts as a “night of connections”: dinner, speeches and a red carpet that mixes high fashion and pop culture.
In addition to the carpet, the BOF 500 community has Brazilians of different fronts. In 2025, Kátia Barros, co -founder of, appears in the list of BOF profiles, recognized for the brand’s global expansion and its “tropical optimism” that became style export. Pedro Andrade also integrates the network, after the debut in the official male calendar of Paris in 2025. The presence of these names reinforces that the country occupies both creative and business spaces in the international scene.
In previous years, Brazilian faces have passed the gala. Bof herself recorded Marina Ruy Barbosa among the 2024 guests, signaling as Brazilian artists and pop figures have been participating in the global conversation conducted by the event.
