Tool Maps and organizes information to ensure visibility in search for artificial intelligence models
A technology developed in Brazil promises to change the way brands are found in the digital environment. Called neural trail, the platform positions surveys in general intelligence (AI) models of general intelligence (AI), such as chatgpt, Gemini and Copilot, ensuring that they appear in the answers presented to users.
The proposal is to follow the transformation of online searches. If the purpose of the companies was to appear in Google’s early positions, now the focus is on being recognized by AI assistants – what experts have called “new SEO”. According to estimates cited by the startup, more than 80 million Brazilians use intelligent assistants daily, making these platforms one of the main sources of information and purchase decision.
According to Gustavo Carceres, AI expert and one of the project’s founders, technology seeks to “ensure that companies are visible and contextualized in this new smart search environment”. The system uses its own algorithms to monitor how information about brands and products circulate within AI models and provides analysis and strategies to expand this presence.
For Ricardo Martins, also co -founder, the change is inevitable: “AI has already become the main curator of the world. Those who do not appear within this flow will be out of the radar of millions of users.” In addition to providing business visibility, Nastro Neural intends to contribute to informational plurality, allowing businesses of different sizes to have the same chances of being found by smart assistants.
The startup projects that, in the coming years, most research will be done through AI. In this scenario, the digital presence of brands will increasingly depend on how they are mapped within these systems.
