O Infomoneythe largest and most complete information ecosystem about economics, investments and business in Brazil, has partnered with Play9 Content Group to publish exclusive content about Creator Economy.
Play9 Content Group is a media and technology ecosystem dedicated to content creation, talent development and audience expansion, founded by João Pedro Paes Leme.
The talents and leaders of Play9 Content Group come to reinforce the team of columnists from Infomoney, which features big names that address topics such as markets, economy, politics, business, sports business, among others.
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In this partnership, the texts will be signed by executives such as João Pedro Paes Leme (CEO and President of Play9 Content Group), Gustavo Serra (Play9 Content Group and Play9 CCO), Andrea Hirata (Playground VP), Lu Maggessi (Playaction VP) and by famous influencers such as Pedro Loos, Rafa Tuma, Matheus Costa, Leo Bagarolo, Leo, Leo, Leo Talks and more.
“It is an honor for our group to make this partnership with InfoMoney, for the relevance that the platform has in the market. And it also encourages us the possibility of debating here about Creator Economy, this great driving force of current communication,” says João Pedro Paes Leme.
InfoMoney CEO, Matheus Lombardi, stressed the importance of the partnership: “In InfoMoney, in the last 25 years, innovation has always been the engine that has driven us to transform the way people understand and connect with the economy. The partnership with Play9 Content Group reinforces our commitment to expand horizons, bringing authentic and creative voices that translate the dynamism of Creator Economy to our audience, keeping us at the forefront of financial communication in Brazil. ”
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Play 9 Content Group
After restructuring, the group has consolidated itself as an ecosystem formed by four autonomous and complementary companies: Play9, responsible for managing its own talents, with more than 100 artists and influencers. Playaction, audiovisual producer.
PlayNest, which acts as an incubator and platform that connects brands to influencers, bringing together 64,000 registered creators. And Playground, which acts as a content agency and digital influence focused exclusively on brands.
In 2024, Play9 Content Group registered gross revenues of R $ 170 million and has over 200 employees. The group conducts more than 1,700 campaigns a year, involving about 450 brands, and accumulates 6 billion monthly views on its network of creators, which covers Youtube, Tiktok, Instagram, Facebook and Kwai. “We become a group not because we are no longer what we are, but because we want to affirm what we have always been: an ecosystem based on creativity, digital strategy and connection with people,” says President João Pedro Paes Leme.
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25 years of well -told stories
In 2025, Infoomoney celebrates its 25th anniversary with the campaign “The Economy speaks.” Infoomoney translates. ” The site was born in 2000, the year of the “Bubble Pontocom”, witnessing – and reporting – this and many other emblematic moments of the financial market.
It emerged when investors in the Brazilian stock market were just a few thousand and over the years it has consolidated their role of translating “economies” to people interested in taking better care of their money, and talking to new audiences. Since then, it has won relevant milestones in its mission of democratizing quality financial content.
This year, Infomoney, reaching a 21.6% share of the audience in June, considering a set of the 33 main sites in the segment.
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The number represents the largest audience slice obtained by Infomoney since the beginning of the historical series in January 2024.
In total, the InfoMoney ecosystem has reached a community of 24.4 million people in June, among unique users on the site and followers in two dozen social networking platforms, videos, podcasts, messenger and distribution of newsletters. The range was 805 million, adding impressions and content views.
In addition to the growth of market share numbers, June was also marked by recognition and premiere. The eighth edition of the Finflence Study, conducted by the Brazilian Association of Financial and Capital Markets Entities (Anbima) in partnership with the Brazilian Institute for Data Research and Analysis (IBPAD), again pointed out Infoomoney again
