The approval in the Chamber of was celebrated by the Planalto Palace as a milestone in the economic and social agenda of the government (). The measure should be politically exploited by the president, who seeks to consolidate his image of ally of the less favored classes amid the approaching the 2026 electoral dispute.
Confirmed the approval by the Federal, the Lula government will air an advertising campaign highlighting the exemption for those who earn up to R $ 5,000 per month and the taxation of the richest as proof that it works for a “fairer Brazil”.
The government also evaluates the call of a national network for Lula to announce the measure after its sanction. The Minister of Institutional Relations, told the Sheet that this is a structuring measure in promoting the fight against inequalities.
The petista’s management had already planned advertising pieces on the IR reform at the end of last year, before the process of Congress. The idea was to use the motto of “Brazil more fair”.
But the Minister of Finance, was against his broadcast at the time, on the grounds that it was premature to disclose before the analysis by the legislature.
The advancement of the IR project occurs at a time of, after months of wear with tax themes and disputes in Congress. With the breath renewed by the demonstrations against amnesty those involved in the coup plot, the government has been able to reinforce the narrative that it is delivering concrete results, despite the difficulties.
Base parliamentarians and ministers close to Lula already treat the IR update as a trump card in the PT campaign in the next, reissuing the party’s historical flags such as income redistribution.
The positive tide for Lula was also fed by, during a speech at the UN (United Nations), which he can meet with the Brazilian President. The possible approximation with the Republican reduced the opposition maneuver margin in the attacks on petista management.
Bolsonarism had previously been exploring the trade war promoted by Trump as an argument that the Lula government would be fragile in the face of a hostile international scenario. The willingness of the US president in dialogue with the petista weakened the narrative, giving Lula, according to his assistants, the chance to present himself as an interlocutor capable of maintaining institutional relations even with ideologically distant leaders.
A minister of Lula states that the pressure from Bolsonarists to punish Brazil had already returned to the petista the speech of national sovereignty. Now he resumes the defense of social justice.
For Lula’s assistants Trump’s gesture can be capitalized as a sign of diplomatic prestige, while reinforcing the idea that Lula is able to protect Brazilian interests in the midst of geopolitical turmoil. The reading is that, added to internal victories, the movement strengthens the president’s position in the next electoral cycle.
A possible understanding with Trump in the tariff area is also appointed as a factor that deepened divisions on the Brazilian right and contributed to (Republicans), in relation to a possible presidential candidacy in 2026.
Government members, however, reinforce that negotiating with Trump is dealing with imponderable elements. Therefore, a possible meeting should be carefully planned in order to avoid trap similar to those of Ukraine, and – subjected public hearings considered embarrassing in the Oval Hall.
For this reason, Lula’s advisors work with the prospect of gradual approach. The ideal, from this perspective, is that first the two are spoken by phone, only then there is the scheduling of face -to -face meeting.
