Brazil leads a worldwide ranking in valuing digital business platforms. Between 51 countries evaluated, the Brazilian entrepreneur It stands out as what most values social networks to leverage the company.
According to the Global Entrepreneurship Monitor (GEM) 2024, 89% of national entrepreneurs say that the use of digital platforms is critical to their strategy.
In addition, 71% highlight the importance of data analysis, and 80% of so -called “initial entrepreneurs” plan to invest even more in digital technologies in the next six months. The survey also shows growing attention to solutions such as artificial intelligence (60%) and cloud computing (69%), viewed as tools to improve efficiency and market positioning.
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Gem is considered the main research on entrepreneurship in the world, evaluating factors that drive or hinder activity in different countries.
Small Business Motor
For Décio Lima, president of Sebrae, the digitization of smaller companies expands the possibilities of growth in the country.
“Innovation, sustainability and inclusion are concepts that no longer come back. When the small economy enters the scenario of innovation and digitization, it expands opportunities, generates more jobs and income,” he says.
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According to him, the strengthening of digital presence is strategic to ensure global competitiveness, especially in the face of the growing economic integration provided by large digital platforms.
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Social networks in DNA
A practical example of this movement comes from Vizella Cosmetics, a national brand created in 2019, 100% vegan and with a strong digital presence. The company has structured its communication from the beginning around social networks, the main channel today of advertising, relationship and sales conversion.
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“This decision was strategic. From the beginning we understood that beauty consumption was connected to digital, and that it would be there that we could hear our community in real time. This constant dialogue has always been fundamental to direct launches, campaigns and even how we positioned ourselves in the market,” explains Aline Waiser, marketing director and brand partner.
Today, Vizzela invests about $ 1 million per month in digital advertising, has 50 monthly hired influencers and a network of thousands of engaged consumers. “Social networks are still the heart of our communication, both by the broad, immediate, accessible and the real connection we set with the public,” adds Aline.
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According to her, networks not only boost sales being responsible for approximately 20% of e-commerce revenues, but also helped turn consumers into fans.
“Undoubtedly, the growth and visibility of the vizzel are directly linked to social networks. It was in digital that we were able to give voice to our purpose to make beauty more accessible and inclusive,” he says.
The brand also seeks an integrated strategy that combines digital actions with physical experiences, brand activations and other media formats, such as becoming official sponsor of the Corinthians women’s soccer team, one of the most victorious in Brazil.
In addition to networks, the brand already uses artificial intelligence for data analysis and service support and plans to expand the use of technology in operational management, logistics and strategic planning.
