O InfoMoney – the largest and most complete ecosystem of information on the economy, investments and business in Brazil – once again renewed its record market share (market share) among the sites in the segment.
The portal has consolidated itself as the largest economic-financial website in the country by reaching 23.23% of the audience in Septemberconsidering a set of 33 main websites in the sector.
For comparison purposes, second place recorded 13,60%while the third was left with 12,77%according to data compiled by the SimilarWeb platform. The difference of almost 10 percentage points in relation to the closest competitor reinforces the leadership of the InfoMoney.
The September number also represents the largest share of audience obtained by the portal since the beginning of the historical series, in January 2024, and marks the .
In total, the ecosystem InfoMoney reached a community of 20.4 million of people in September, including unique users on the site and followers on two dozen social media platforms, videos, podcasts, messaging and newsletter distribution. The reach was 788.4 million, including impressions and content views.
News for October
To consolidate its position of reference and offer news to the public, the InfoMoney entered into a partnership with Play9 Content Group to publish exclusive content about the creator economy.
Play9 Content Group is a media and technology ecosystem dedicated to content creation, talent development and audience expansion, founded by João Pedro Paes Leme.
The talents and leaders of the Play9 Content Group arrive to reinforce InfoMoney’s team of columnists, which has big names that cover topics such as markets, economics, politics, business, sports, among others.
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In October, the portal also expanded its exclusive curation of content published on the portal. From now on, the newsletter, offering a careful selection of the best reports, interviews, articles and analyzes on economics, business and finance among the more than 25 thousand content published by InfoMoney every year.
InfoMoney competes in two categories at iBest 2025
O InfoMoney in the “” category. Voting is open to the public until October 26th on the official award page.
Furthermore, the portal also competes as the best “”, reinforcing its leadership position among specialized vehicles in the financial sector.
O Stock Pickersthe country’s largest podcast on the financial market and a brand that is part of the InfoMoney ecosystem, also appears among the , being the only podcast, in the Economy and Business category.
Their presence among the nominees is nothing new. This is the fifth consecutive year that InfoMoney has been among the best in the iBest Awards, which have been held since 1995 and are among the most traditional awards on the Brazilian internet. In 2024, ”.
