RTVE presented this Tuesday, at its headquarters in Barcelona, the new programming of the 2Cat channel, with a renewed grill and between 65% and 70% content in Catalan. Oriol Nolis, Gemma Nierga, Cristina Villanueva and Jordi Hurtado are some of the names involved in the new project, the result of a long negotiation between Junts and the PSOE. With the motto The one who speaks like you (The one who speaks like you, in Spanish), the public chain seeks to approach the spectators with a program that will combine information, entertainment and live spaces, in what the direction of RTVE considers “a historical step towards a closer and more plural television.”
The 2 Catalunya – an enthusiasm as the 2CAT – was finally the name chosen for the channel, the Audiovisual Content Platform of the Generalitat. The new television offer, agreed between Junts and the PSOE, promises to double the contents in Catalan and bet on live stripes in the morning, accompanied by new formats.
At 7.50 (peninsular time), the Catalans will wake up with The coffee of ideas (Café de Ideas), presented by, who will maintain his commitment to interviews with outstanding personalities of political and social news. At 10.35, that to “assume new projects, it will take at the same time with The second coffee (The second coffee), a space with everyday stories, personal testimonies and a mixture of entertainment and public service. At noon, Marc Chiazza will direct a political debate program, while, a habitual Rosto on Spanish TV, will continue in front of The heightenan interview format and entertainment.
The first broadcast of the channel is scheduled for October 13 with the match between Spain and Bulgaria, which will be qualifying of the World Cup, the first broadcast in Catalan in 27 years. The other programs will be progressively incorporated over the next few weeks.
The Directorate of RTVE Catalunya has defined the project as “a historical fact” that seeks to complement the current offer with a look focused on cultural and territorial diversity, and on public television as a tool for promoting Catalan language. “We will not be a white TV. We will face the most complex themes, with a global look at what affects the life of the Catalans,” said Oriol Nolis in the presentation of this morning. All programs will also be available on the platform. In addition, the Corporation has reiterated the importance of “maintaining a cooperation relationship with the rest of Spanish public media.”
The new grill, with more than 25 programs, aspires to combine information, news and entertainment with premiere formats and consolidated spaces. Among the new faces will be the journalist Jordi Basté, with an interview program, the Mamarrazis (Laura Fa and Lorena Vázquez) will talk about the news of the heart, in the afternoon Danae Boronat with The speaker, The musical contribution of Nina and Candela Peña premieres One afternoon with … Every Wednesday. Some programs in Spanish, such as Know and win, Figures and letters y Bad tonguesthey will remain in the 2CAT programming. In addition, the chain plans a series of co -productions with Catalan producers to reinforce their link with the audiovisual sector of the territory. The management is confident that this renovation will contribute to recover the youngest audience and to strengthen where only one third of the population (33%) has it as usual.
