Message references the famous 2010 ad, known as ‘The Decision’, when LeBron left the Cleveland Cavaliers to play for the Miami Heat, where he won two of his four NBA titles
The 40-year-old star sparked a new wave of speculation about a possible retirement when he published, this Monday (6), an enigmatic video on his social networks. The player of showed a preview of an interview that will be released on Tuesday (7), at 1 pm (Brasília time), in which it promises to reveal “the decision of decisions”.
The message references the famous 2010 ad, known as “The Decision”, when LeBron left the Cleveland Cavaliers to play for the Miami Heat, where he won two of his four NBA titles. Recently, the veteran seemed excited about the start of his 23rd season in the league. At the Lakers’ media day, at the end of September, he said he was “happy to be able to continue playing the sport he loves so much” and acknowledged that the end of his career could be near.
“Whatever happens, I’m very involved because I don’t know when it will end, although the end is near,” said the player. Despite the expectation surrounding a possible retirement announcement, part of the American press speculates that the video could be related to commercial partnerships, as LeBron maintains agreements with major brands, including Amazon, which is promoting an exclusive sales event for subscribers this Tuesday.
While the doubt persists, the impact on the stands is already evident. According to the Tickpick platform, the lowest price for the Lakers’ last game of the 2025/2026 season, against the Utah Jazz, on April 12, shot from US$85 (around R$450) to US$445 (R$2,370) after the video was published. On the resale platforms SeatGeek and Ticketmaster, the cheapest tickets cost US$821 (R$4,370) and US$955 (R$5,080), respectively — reflecting the suspense surrounding the possible goodbye of one of the biggest names in basketball history.
*With information from AFP
