Less 12%: Mercedes’ decline

by Andrea
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Less 12%: Mercedes' decline

Less 12%: Mercedes' decline

Mercedes-Benz Class C

Significant drop in sales in the third quarter of this year. German company feels pressure due to US tariffs and the Chinese market.

A Mercedes-Benz registered in the third quarter of 2025 a It is significant nas sales, pressured by increasing US import tariffs and a difficult Chinese market.

According to the stwagon company on Tuesday, car deliveries to dealers fell 12% compared to the same period of the previous year, to 441,500 vehicles.

A China It was the most affected market, being now the second largest of the brand – after Europe. Sales in the Asian country retreated 27%, for 125,100 vehicles.

Sales Director Mathias Geisen stressed that Mercedes-Benz, despite the competition, remains focused on preserving the long-term value for customers, so will not reduce pricesappointment or.

Nos USA, Sales also fell 17%, to 70,800 cars. The increase in import tariffs, which in April reached 27.5% and were reduced to 15% in August, is the source of this trend. Mercedes responded by increasing the stocks before the highest rates of the highest tariffs, thus ensuring that the dealers could continue to sell vehicles without addition.

Na Europa, The brand got a slight 2% growthfor 160,800 vehicles. The top segment, which includes models such as class S and class G, was particularly robust, with an increase in sales of 10%. In total, from January to September, the main “Cars” segment fell from 8%to 1.34 million vehicles.

The Division of Vehicles commercial It also presented a decrease: 83,800 vans and carriers were sold in the third quarter, less 8% compared to the previous year.

On the other hand, fully electric models remained stable, with 42,600 units sold, which represents an increase of more than 20% compared to the second quarter, driven by the deliveries of the new fully electric CLA, launched in spring.

Despite global challenges, Mercedes-Benz expects stabilize medium term salesespecially through the profitable top and electric segments.

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