Cristiano Ronaldo continues to expand his record list – this time, off the field. The 40-year-old Portuguese striker became the first billionaire football player in history, according to Bloomberg Billionaires Index. Its fortune exceeds € 1.2 billion (about R $ 7.5 billion).
The figure is the result of a trajectory that combines sports longevity, millionaire contracts and business vision. Currently at Al Nassr, from Saudi Arabia, Ronaldo has signed one of the most profitable agreements ever seen in football: $ 700 million in two years, including salary, bonuses and business agreements linked to the club.
The Portuguese also has shareholding in the team, reinforcing its performance as an investor in the Sports Market of the Middle East.
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With over two decades of career, Ronaldo wore the shirts of Sporting, Manchester United, Real Madrid and Juventus, accumulating national, continental titles and individual awards that put him among the greatest players in history.
Outside the lawns, the star built a personal marketing empire. His global brand led him to firm lasting partnerships with giants such as Nike, Armani and Clear, as well as advertising campaigns that yielded tens of € millions per year.
Own business and brand CR7
Cristiano is also a consolidated businessman. Under the CR7 brand, the Portuguese diversified investments in fashion, perfumes, gyms and an international network of luxury hotels, in partnership with the Pestana group.
Continues after advertising
These ventures, allied to reach over 600 million followers on social networks, have turned the player into one of the most profitable personalities on the planet.
