Many Zara customers spend hours choosing clothes without realizing that the answer to the big question, whether the item is of good quality or not, is right in front of their eyes. The secret is in the labels. According to Portuguese influencer @ruiviegasoficial, there is a color and letter code on the interior labels that indicates the quality level of each piece, distinguishing the simplest ranges from the brand’s most premium lines.
The content creator revealed the trick in a video that quickly became viral on social media, showing that small differences in the design of the labels say a lot about the origin and finish of the pieces.
According to @ruiviegasoficial, white labels with dark letters belong to the most accessible line: the one that follows each season’s trends, but with lighter and simpler materials. White labels with silver letters represent an intermediate quality, with more durable fabrics and more careful cuts.
Black labels: the true sign of quality
The big reveal arrives with the black labels. The pieces with black labels and white letters are part of the most sophisticated collections, such as the “Zara Collection” or “Zara Studio” ranges, where more noble materials are favored, such as silk, wool or linen. These lines, according to the influencer, stand out for their finishes and more elaborate cut, aimed at an audience looking for a more refined look without leaving Zara.
But there is still a step above: the black labels with raised black letters. According to the publication, these are pieces of extreme quality, generally produced in smaller quantities and with a level of detail that brings the Spanish brand closer to the luxury segment.
A secret that the brand never confirmed
Although Zara never officially confirmed this distinction, several customers and former employees corroborated the explanation presented by the Portuguese influencer. According to the same source, the system also serves to internally identify production lines and facilitate distribution by store, but it ends up being a valuable indicator for the attentive consumer.
The difference between the ranges is visible not only in the type of fabric, but also in the way the pieces behave with use and washing. Those on black labels maintain their structure and feel for much longer, something that is quickly lost on input lines.
How to use this trick on your next purchases
In practice, just look at the label before buying:
- White with dark letters → basic range;
- White with silver letters → average quality;
- Black with white letters → gama superior;
- Black with black letters → line of excellence.
According to the same publication, this small detail can be especially useful during sales, when high-end pieces appear at the same price as simpler ones. Knowing how to recognize the code is a smart way to make better use of opportunities and buy higher quality clothes for the same price.
A discreet but revealing detail
This “secret” has become one of the most talked about tricks among Zara fans, especially those interested in conscious fashion and durability. As @ruiviegasoficial highlights, understanding what the labels hide helps to distinguish between an impulse purchase and a true investment in your wardrobe.
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