Sólides, HR Tech for SMEs, targets revenue of R$1 billion by 2028; get to know

by Andrea
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Graduated in History, Mônica Hauck, CEO and co-founder of Sólides, never saw herself working in a classroom. He studied a course focused on humanities, seeking to understand the world in some way. For an entrepreneurial trajectory, however, he sought specializations in management.

She met her husband, Alessandro Garcia, on the internet – before this was common – and, in 2010, alongside him, she opened Sólides, a technology company specializing in people management focused on small and medium-sized companies.

Mônica Hauck was the guest on the podcast From Zero to Topdo InfoMoneypresented by journalist Mariana Amaro.

Failure before five years of operation

The beginning was not easy. In mid-2014, the company faced a moment of near bankruptcy. With poor decisions and a lack of planning, Sólides reached a critical point.

The experience – painful – ended up being decisive in maturing the business and strengthening governance.

According to Mônica Hauck, the event was an important milestone because, from it, the entrepreneurs were able to understand that they needed a more robust structure to run their daily lives, combined with more detailed methods and management.

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Restructuring and consolidation

The restructuring began with a complete review of the business model and a change in the way of looking at the company. With the new direction, the venture began to gain traction. Growth accelerated, and Sólides became recognized as an HR Tech reference in talent management for SMEs.

Currently, the company serves 40 thousand customers. This progress, he says, was only possible due to consistency, in addition to detailed planning.

With consolidated growth, the couple of partners now aims to reach annual gross revenue of R$1 billion by 2028. Hauck recognizes that the goal is challenging, but possible. “It’s a market of two million companies. We’re just at the beginning.”

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She also spoke about the challenges of running a business as a couple and maintaining a good personal relationship while leading a large company. “If I have a partner who is just my partner, in a difficult moment of disagreement, it is much easier to say: ‘I don’t want any more, let’s go’. Now, in my case, I have much more to lose: my best friend, the love of my life, the father of my children”, he reinforced.

In this context, he added that maturity in relationships ends up making a lot of difference – both for the company and at home. “It makes you not give up, think a thousand times before saying the wrong word.”

Outside of work

Hauck maintains habits of discipline and self-care. She emphasizes the importance of taking care of your health – physical and mental – as a basis for sustaining the pace of a CEO. “It’s not about intensity, it’s about constancy.”

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Throughout the interview, she also reflected on continuous learning and the importance of reading literary classics as a source of human vision and balance, essential for leading people.

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