Portuguese consumers can now increase the value of their purchases without additional effort. A shopping center is offering €100 in Gift Cards to spend in stores and restaurants, in a campaign that rewards those who use a Mastercard card. The space responsible for the initiative is the Vasco da Gama Center, in Lisbon.
Rules for receiving the benefit
To participate, simply make purchases equal to or greater than 35 euros with a Mastercard card, validate the invoice and receipt from the automatic payment terminal at the Information Desk, be registered in the official Centro Vasco da Gama application and present proof of the email associated with the account.
For every 35 euros spent, a Gift Card worth 10 euros is awarded, which can be accumulated up to a limit of ten cards, totaling 100 euros in purchases at no additional cost.
According to the website specializing in marketing and economics, Marketeer, Gift Cards are subject to stock availability and can be used until November 30, 2025.
A strategy to enhance the shopping experience
Pedro Amaral, director of Centro Vasco da Gama, highlights that the initiative is part of a broader strategy to enhance the shopping experience.
The bet combines digital incentives with tangible benefits for visitors, reflecting a growing trend in retail spaces in Portugal.
This campaign is distinguished by the maximum value offered, which can reach 100 euros, a significant amount compared to usual promotions in the sector.
Digital and in-person working together
In addition to the financial component, the initiative encourages the use of the center’s official application, reinforcing the connection between digital and in-person.
Validating the receipt and invoice at the Information Desk allows the visitor to immediately benefit from the Gift Card, transforming a normal purchase into a more rewarding experience. This dynamic aims to retain customers and encourage consumption in the shopping center’s various stores and restaurants.
Incentive for new cards
For consumers who do not yet have a Mastercard card, the campaign can also act as an incentive to obtain payment methods that provide additional benefits.
The initiative ends on November 30th, and the accumulation of Gift Cards and their use within the established deadline are essential conditions to guarantee the benefits.
According to , the success of previous campaigns suggests that customer response could be high, given the value offered and the simplicity of the process.
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