The advancement of artificial intelligence generates a constant debate: how governments will be able to balance regulation with the necessary freedom so that innovation is not harmed. On this point, Ekaterina Zaharieva, commissioner responsible for Startups, Research and Innovation at the European Commission, had to explain at the , in Dubai, why the EU is considered a region so focused on regulation that it would be attracting less interest from companies than the United States or the United Arab Emirates, for example.
The commissioner said that this perception is not true and that the region is trying to simplify regulation, seeking a single standard for all its members. “In fact, having one European level is better than having 27 different ones. She cited recent EU acts, such as the one related to digital policy or the one specific to data. It is really better to have one and take care of equal implementation among the 25 member states”, she reinforced.
She also stated that it is fully possible to have a truly trustworthy and human-centered environment through the development of AI and, at the same time, good conditions for developers.
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“Of course, we are listening to the companies. If they see some problems, we are ready to adjust.”
With this strategy, she believes it will be possible to attract more brains from the sector to the continent. “I believe that the best talents follow the best opportunities. So, we want to create the best opportunities in Europe. It’s also about simplifying bureaucracy”, he detailed.
In the same debate, Najwa Aaraj, CEO of the Technological Innovation Institute (TII), in the United Arab Emirates, showed that the region is already much more advanced in this matter of attracting investments and talents.
“What we do is enable the development of technology and then take it to professionalization. This is how we work in a circular way”, said the CEO.
In turn, Mohammad Ali Rashed Lootah, president and CEO of Dubai Chambers of Commerce, said at the opening of the event that the country is taking the integration of technology into commerce seriously, demonstrating the city’s ability to transform innovation into impact, setting a global standard for smart and connected economies.
“Digital change is driving competitiveness in sectors such as manufacturing, clean energy, healthcare and retail, through predictive analytics, motivation and cloud platforms. These technologies help the best companies expand in more than 200 markets”, he listed.
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*The journalist traveled at the invitation of the organizers of GITEX Global 2025
