With drumming and samba in hand, it was announced this Tuesday (14), in Dubai, that the city of São Paulo will host an edition of , one of the largest technology, innovation and artificial intelligence fairs in the world, in March 2027. The event should take place at Anhembi, an event and fair space in São Paulo that was granted to the private sector and has been renovated.
In the 2025 edition, which is being held this week, Brazil has already been named as the event’s official country partner, a title never before adopted by another nation. It will be the first time that a Latin American country hosts an edition of the meeting.
In the announcement, it was mentioned that São Paulo is the largest city in Latin America, not only in size, but also in the importance it gives to technology, aiming for a better and more efficient future.
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Rodrigo Goulart, Municipal Secretary of Economic Development and Labor of São Paulo, who is at the fair for the third time, highlighted that São Paulo is already a capital with major world events and could not miss a technology fair of this size.
He mentioned that the city is already home to more than 3,000 startups and that the city hall has a program that accelerates these companies. “This year alone, we have already had more than 40 companies linked to technology open per day”, he highlighted, to reinforce the strength and economic power that the city is in the sector.
The secretary also listed, in addition to the average of 100 startups accelerated per year across the city, city hall programs in this regard, such as Vai Tec, Fashion Sampa and Sampa Games. The city is also expected to inaugurate the first games hub and the first public school in the sector this year, at the Secretariat headquarters.
Goulart also said that the prospect for São Paulo to host an edition of GITEX began more than two years ago and that discussions accelerated under Ricardo Nunes’ management, after a roadshow of the fair, which took place in the capital.
