Agreements with G3X and Dendele include broadcasts from each team’s presidents. Kings Cup shirts will be on sale from Tuesday (14.Oct)
Superbet announced on Saturday (11.Oct.2025) the expansion of sponsorship agreements with the G3X and Dendele teams. The betting company presented the new official Kings Cup 2025 shirts.
The uniforms will be available for purchase from Tuesday (October 14, 2025), which marks the beginning of the 2nd phase of the tournament in the country.
The new sponsorship contracts include not only the teams, but also broadcasts from the presidents of each team. G3X is led by influencer Gaules and player Kelvin, while Dendele is led by Luqueta and Paulinho, both digital influencers.
What is the Kings League
The Kings League is a modified 7-a-side football league created in 2022 by former football player Gerard Piqué. The league has accumulated more than 2 billion views as of 2024. During the 1st phase, the competition exceeded 5 million live views on its official broadcasts via Twitch, YouTube and TikTok.
Formato da Kings Cup 2025
The Kings Cup 2025 will follow the international model that has attracted millions of fans, characterized by fast-paced matches, creative rules and multi-platform broadcasting. The launch event in Rio de Janeiro included special activations from the bookmaker.
“Superbet has entertainment and sport at the center of its strategy. We are excited to launch the new Kings Cup shirts and expand our presence by sponsoring the G3X and Dendele teams, which represent the energy, creativity and authenticity of the gaming community in Brazil. Investing in this project is betting on the evolution of sports entertainment and the power of the Brazilian public, which embraced the 1st season with record-breaking audience on global levels, connecting the brand to millions of fans through truly unique experiences,” the company states in a note.
The values of the contracts and the duration of the agreements with the teams were not disclosed by the company.
