On Sunday (12), last Children’s Day, revenue was 40% more than on a regular Sunday, a result driven by promotional actions and a campaign featuring Looney Tunes characters. In some units, revenue doubled.
The month of October is considered the most important for the group, which has invested in campaigns and activations to maintain movement in stores.
The group is known for offering free kids areas inside stores, a differentiator in the segment.
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“Investment in spaces for children is part of the chain’s identity, which seeks to be a meeting point for families”, says Diego Bento, operations director at Habib’s.
According to the group, the special actions will continue until November in all Habib’s and Ragazzo units across the country.
