Cruzeiro do Sul promotes 1st Regional Sustainable Tourism Seminar and strengthens sector integration in Juruá

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Cruzeiro do Sul City Hall, through the Secretariat of Economic Development and Tourism, held, this Thursday, the 16th, the opening of the 1st Regional Seminar on Sustainable Tourism – Caminho das Aldeias e da Biodiversidade Regional Governance Instance, bringing together authorities, public managers, entrepreneurs, technicians and community leaders from across the Juruá Valley and neighboring regions. The event continues this Friday the 17th and represents a watershed for regional tourism and a decisive step towards consolidating integrated governance in Acre.

The opening ceremony took place in the SENAC auditorium of Cruzeiro do Sul and was attended by the Secretary of the Civil House Ney Willians, the Municipal Secretary of Economic Development and Tourism Janaína Terças, the State Secretary, Tourism and Entrepreneurship, Marcelo Messias, the President of the State Tourism Council Thiago Hígino, as well as state institutional representatives, representatives of 9 cities in the region, businesspeople and the technical teams involved in the project of Regional Governance Instances, IGR.

“This seminar is not just a schedule of lectures, but the official act of formalizing the first Regional Governance Instance of Acre, which is called Caminhos das Aldeias e da Biodiversidade. This IGR now integrates municipalities with a focus on collaborative tourism management, enabling them to seek federal resources and inclusion in the Brazilian Tourism Map, with the first installation taking place in Cruzeiro do Sul” cited the Secretary of Tourism of Cruzeiro do South, Janaína Terças.

In the Juruá Region Cruzeiro do Sul stands out for its attractions such as the Croa River, Igarapé Preto, the Flour Festival, and the historical trajectory linked to the arrival of the priests of the Congregation of Espírito Santo and the formation of riverside communities. Municipalities such as Mâncio Lima, with the Coconut Festival; Rodrigues Alves, with the Banana Festival and rural tourism; Porto Walter, with the Corn Festival and riverside scenes; Marechal Thaumaturgo, who stands out with nature tourism and community experience; in addition to Tarauacá (Land of Pineapple), Feijó (Capital of Açaí), and the rich indigenous universe of Jordão, complete the mosaic of regional possibilities.

Seminar participants discuss topics such as local governance instruments, participatory planning of tourist transport, inclusion of municipalities in the Tourism Map, visual identity and regional communication, as well as actions to make tourist itineraries and investments viable. Wind also features a strategic panel presentation; formalization of the IGR; signing of the minutes of founding, election and investiture of members; technical workshops distributed over both days and debate circles and tables with experts in governance, sustainable tourism, regionalization, financing, territorial marketing, environmental conservation and community-based tourism.

Marcelo Messias, Secretary of Tourism and Entrepreneurship of Acre, stated the importance of municipalities joining forces in the development of tourism.
“I want to thank the municipality of Cruzeiro do Sul for the invitation and I am very happy to be participating in this event which, for the tourism segment, is an extremely important event. We always say that tourism does not walk alone, tourism needs unions to be able to move forward and today nothing more than what is being done here in the municipality of Cruzeiro do Sul. And precisely this union of municipalities in favor of the development of tourism. Tourism does not happen alone in a municipality, it often needs another municipality to be able to develops, then this union only strengthens the segment, it only brings benefits and development in tourism.”

For the president of the State Tourism Council, Thiago Higino, the seminar is essential because Cruzeiro do Sul takes a leap in tourism development, with the implementation of the IGR, Regional Governance Instances, where the region’s municipalities become official routes in the Ministry of Tourism’s regionalization program. “This IGR will open doors for municipalities to access public policies that promote tourism in the country, generating jobs and income for the municipalities.”

Cleudon França, Secretary of Environment and Tourism of Marechal Thaumaturgo, highlighted the importance of using the seminar to learn how to explore the tourism potential of his municipality.
“It is an unprecedented initiative in our Juruá Region that greatly adds to the public policies aimed at the tourism area of ​​our municipality. The management of my municipality has greatly promoted and encouraged the practice of tourism, especially ecological tourism, which we have great potential that is not explored or publicized. I came here to learn to further explore this tourist potential of our municipality.”

Janaína Terças, Secretary of Entrepreneurship and Tourism, highlighted the importance of the seminar so that together the municipalities in the region can develop the tourism sector.
“This first Regional Sustainable Tourism Seminar was designed precisely to reduce the distance between the municipalities here in the region, Cruzeiro do Sul, Tarauacá/Envira, and bring to entrepreneurs, to those who work in this area, a glimpse of what is being worked on in Brazil and other states and what can be applied here in Cruzeiro do Sul. So, lectures, workshops aimed at developing professional tourism, ecological tourism and, above all, sustainable tourism. During the event, points of view, solutions and, mainly, awareness will be discussed with authorities that our region is very rich with our tourism focused on nature, that we need to pay all our attention to this and bring sustainability combined with tourism”, he pointed out.