chaired by (-PB), hired a consultancy from FGV (Fundação Getúlio Vargas) for R$4.97 million to modernize the Casa’s communication on social networks.
The contract, signed at the beginning of this month, is valid until August 2026. The information was published by G1 and confirmed by Sheet.
The hiring is part of Motta’s effort to improve the Chamber’s image, which was damaged after the approval of the ea, at the end of September, against the measure and against the amnesty for those convicted of coup plotting, which .
Furthermore, after last week, the Chamber returned to the target of the government and the PT, which protects the privileges of the richest to the detriment of the poorest.
This Wednesday (15), with Lula in Rio de Janeiro. Faced with the public’s reaction, the president stood up and stood next to the deputy, in an attempt to contain tempers.
Lula, on the other hand, criticized Congress during his speech. “Hugo is president of this Congress and he knows that this Congress has never had the low level of quality it has now. That extreme right that was elected in the last election is the worst,” he stated.
According to the contract, the consultancy service includes workshops, mentoring, manuals, in addition to the delivery of monthly reports.
Two laboratories will also be created — one for artificial intelligence applied to communication to support planning, production and monitoring of content, and another for audiovisual to produce videos and podcasts.
The consultancy also provides a crisis response strategy and monitoring of mentions on social media to identify the public perception of the Chamber and which are the most relevant topics at the moment.
In parallel, Motta signed, on Tuesday (14), the Chamber’s social communications policy with guidelines for the House’s institutional contents. One of the objectives is to bring citizens closer together, using simple, accessible and didactic language to clarify the legislative process.
The document prohibits the Chamber’s official channels from favoring opinions or political positions, disseminating information known to be untrue and decontextualizing or distorting speeches and images.
The policy determines that communication is impartial and coexists with the political plurality of deputies, in addition to observing balance, transparency and precision.
Among the objectives is to emphasize “the importance of Parliament for democracy” and “strengthen the institutional image through information that contributes to a better understanding of the Chamber’s acts and decision-making processes”.
After the Blindagem PEC episode, Motta sought to improve the Chamber’s image with a . He also promoted a change in the plenary agenda, focusing on topics that impact the population, such as security, in addition to .
On the 22nd, Motta, who defended the Blindagem PEC during the vote on the measure in the plenary, .
“Now the time has come to get all these toxic agendas out of the way. Perhaps the Chamber had the most difficult and challenging week last week, but we decided that we are going to remove these toxic agendas because no one can take this discussion anymore. Brazil has to look forward”, he also said, at an event at the BTG bank, in São Paulo.
