The medium-standard real estate market, which attracts families with monthly income between R$12,000 and R$20,000, has shown resilience throughout 2025, even in a scenario of high interest rates, restricted credit and funding more expensive – pains that the new housing policy announced by the federal government should remedy, but not cure, according to opinions collected by the InfoMoney.
o in directing savings resources, increasing the ceiling on financing made within the scope of the Housing Financial System (SFH) from R$ 1.5 million to R$ 2.25 million and the return of financing by Caixa Econômica Federal, which can facilitate access to credit for part of the middle class.
For the president of Abrainc, Luiz França, the gradual improvement of the economy and the new credit policy will contribute to boosting the medium standard. “Real estate credit plays a crucial role in the development of the medium-standard segment. It is essential to have a model that guarantees stability and affordable interest rates”, he states.
FREE TOOL
XP simulator
Find out in 1 minute how much your money can yield
França also highlights the potential for inclusion generated by setting the financing interest ceiling at 12%. Today, rates are 13% on average. “Each percentage point reduced in interest rates includes an additional 160,000 families, so I believe we will see an increase in demand.”
Even so, experts believe that the effect will be limited, due to the cost of credit. The reason is that the Selic, the country’s reference interest rate and which directly affects the interest on real estate credit, currently at 15%, falls to 12.25% by 2026, a less uncomfortable level for the sector, but still considered high.
According to Pedro Arsenian, Real Estate manager at SOLD Leilões, dependence on financing is what differentiates the middle class from the higher end of the market.
“While the high-income public tends to buy in cash or with substantial down payments, the upper middle class depends heavily on real estate credit. Even a property worth R$800,000 to R$1.2 million requires long financing, and the installments are sensitive to the Selic – which is why a new line of credit is welcome”, he states.
“The middle-income segment will continue to face challenges ahead. The interest rate on real estate financing is higher and there is not enough funding available. This government initiative is positive, but the impact should be more about preserving resources than about transformation”, assesses Ygor Altero, head of the real estate sector at XP Research.
The 2025 of the standard medium
There is no specific report that only deals with mid-range properties, but some regional surveys can be used to show the temperature of demand in the segment.
Continues after advertising
Data from the Secovi-SP Real Estate Market Survey (Union of Companies for the Purchase, Sale and Administration of Properties of São Paulo) show that sales of middle-class launches in the city of São Paulo continued to occur this year, but suffered more than other ranges.
In August 2024, sales over supply (VSO) – an indicator that shows the percentage of units sold in relation to the total available for sale – were 9.4% for properties from R$700,000 to R$1.4 million and 6% for properties from R$1.4 million to R$2.1 million. In August 2025, the VSO of these ranges fell to 7.4% and 4.9%, respectively – compared to the VSO of 14.2% for the range of up to R$264 thousand, 10.5% for the range of R$264 thousand to R$350 thousand, 10.9% for the range of R$350 thousand to R$700 thousand and 8.2% for the range of properties above R$ 2.1 million.
High standard properties
While the mid-range segment faces restrictions, the high-end and luxury market continues at a steady pace, driven by buyers who are less dependent on financing.
Continues after advertising
The assessment was shared by Claudio Carvalho, CEO of luxury developer AW Realty, in a recent meeting with the InfoMoney. “The luxury market remains strong. This audience has a particular functioning. It does not depend on financing. Our sales remain strong and I am optimistic.”
AW Realty, which launched R$1 billion in General Sales Value in 2025, intends to increase the indicator by 15% next year.
“Exclusive and well-located projects continue to sell, even with high interest rates. This buyer often pays in cash and decides based on desire and location, not on financial calculation”, concludes Altero, from XP.
