President took advantage of the repercussion of the mystery surrounding the murder of the villain Odete Roitman, a symbol of the elite in the plot, to publicize actions such as Minha Casa Minha Vida and Luz do Povo
The president (PT) used the repercussion of the mystery surrounding the murder of Odete Roitman, in the soap opera “Vale Tudo”, to promote his government’s actions. In post this Friday (October 17, 2025)the PT member stated that Brazil chose to combat inequality with social justice.
“Today is the end of the soap opera and Brazil will stop to see who killed Odete Roitman. But, off the screen, the Brazilian people are writing another story: one of hope, with a country that chose to combat inequality with social justice. And here the ending is happy and collective“, he wrote.
The outcome of the character played by Débora Bloch in the TV Globo soap opera was revealed Friday (Oct 17) after Jornal Nacional. The manipulative character, a symbol of the soap opera’s elite, became a reference for discussions about power and justice in the plot.
Lula has opted for a more relaxed language on social media to expand his reach, an area in which Bolsonarism has consolidated itself and.
The message was accompanied by a video with images of government agendas. The president highlighted programs such as Minha Casa Minha Vida, Luz do Povo and Gás do Povo. He also spoke about “tax justice” –flag for exemption from IR (Income Tax), one of the main current management issues.
Watch:
Today is the end of the soap opera and Brazil will stop to see who killed Odete Roitman. But, off the screen, the Brazilian people are writing another story: one of hope, with a country that chose to combat inequality with social justice. And here the ending is happy and collective.…
— Lula (@LulaOficial)