Lidl customers try products before they arrive in store (and have an offer)

Lidlab is used to develop new products, analyze the performance of products already on the market and evaluate experiences in stores.

It is a “space where customers are in charge”. This is how , which presents a different concept: Lidl customers try products before they arrive in store.

There are two spaces that have these innovation centers: Lisbon (Linda-a-Velha) and Porto (Agramonte).

Interested parties – who must be registered on the Lidl Plus app and have at least one invoice – go to these stores and can “directly influence the development of new products, trying them out first-hand, before they reach the stores”.

The company also explains that Lidlab will be used to develop new products, analyze the performance of products that are already on the market and evaluate experiences in stores.

Those who take part in this experience will participate in: opinion studies, focus groups, sensory tests, in-store shopping experiences or other mechanics developed by Lidlab.

Os market studies Their priority will be to analyze trends, preferences and consumption habits.

Os focus groups They will serve to bring together a group of customers for a “relaxed conversation about products”.

Nas sensory evidence, participants will taste the product. “Color, aroma, texture and flavor are put to the test.”

Sensory tests will last a maximum of 30 minutes. Other events may last a little longer.

Food and non-food products will be tested.

Participants, who have registered, will be notified by email. And they will receive “counterparts or offers” for participating “in a specific test or dynamic” – Lidl does not indicate which ones.

The results of the tests will be used to improve the quality of Lidl items.