The beauty brand created by Selena Gomez, Rare Beauty, has reached a new market value. According to Fortune, the company launched in 2020 already reaches an amount of approximately US$ 2.7 billionor R$14.55 billion at the current dollar exchange rate.
This milestone represents a , as she entered the Bloomberg Billionaires Index for the first time . The new value refers only to the cosmetics company, which has become one of the best-selling in the world.
In an interview with Fortune this month, during the Most Powerful Women Summit, the artist and businesswoman stated that she has no plans to sell Rare Beauty at the momentdespite a , led by influencers and celebrities.
Furthermore, Elyse Cohen, director of impact at Rare Beauty, commented that some products are produced in South Korea, which was taxed 15% in August this year by the United States. Still, Cohen reveals that the tariffs did not materially impact the business, with prospects for growth.
How is Selena Gomez’s fortune distributed?
Selena Gomez began her career as an actress, gaining greater prominence after her arrival at the Disney network, where she also began her career as a singer, for which she became most famous during the 2000s and 2010s.
But anyone who believes that the artist’s fortune comes mainly from these works is mistaken.
In addition to participating as executive producer of successful films and series, such as the Netflix series 13 Reasons Whyshe launched herself into the business world in 2020 with Rare Beauty. Shortly afterwards, she resumed her work as an actress in the series Only Murders in the Building — for which she was nominated for an Emmy.
In 2024, Bloomberg reported that 81.4% of Selena Gomez’s net worth comes from Rare Beauty. Already 6.9% comes from commercial partnerships and advertising, in addition to guaranteeing 4.8% with its former tours. And 2.6% of the equity comes from the digital platform focused on mental health Wondermind.
Her musical productions and work as an actress yield just 1% of her total fortune.. His and his actions, 1.3%. Streaming rights (0.7%) and real estate investments (0.6%) also make up his net worth.
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In the interview with Fortune, in October this year, Gomez commented that she had already received some from her close friend. One of the highest-paid musicians today, Swift has made an impressive fortune from her music career of US$1.6 billion (R$8.6 billion), according to Forbes.
