SÃO PAULO (Reuters) – Mercado Livre announced this Monday that it will invest R$100 million in discount coupons for promotional events in November, which include the date of Black Friday, at the end of the month.
The announcement came a week after Asian rival Shopee announced that it will grant R$36 million in discount coupons in November. Casas Bahia also announced approximately R$1.2 billion in credit in November.
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As with similar dates in past months, Mercado Livre includes the date of November 11th in the November promotional period, which has also been explored by Asian rivals.
Black Friday in 2024 generated a turnover of R$9.3 billion in Brazil, a growth of 10.5% over a year before, according to data from the market research company Neotrust, cited by the e-commerce platform in a presentation to journalists.
The company announced that it has 20,000 job openings in Brazil, of which 15,000 are permanent and the rest are temporary.
(By Alberto Alerigi Jr.)
