Nowadays there are dangerous signs of an accommodated program

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and this doesn’t even need to be repeated, because everyone is tired of knowing.

And that’s why Record is right to keep “Hoje em Dia” on air since 2005, letting any viewer know that they can find the program, every day, at the same time.

There is also a group of the best participants, made up of well-known people who inspire credibility.

That said, and even considering its loyalty to an original model, inspired by other highly successful ones in the United States, we understand that the time has come to change something.

The impression given is of a certain accommodation, of ‘it’s fine the way it is and let’s go’. Even the journalistic part is repetitive. It’s not there. The public always needs to be surprised by something new.

It is necessary, therefore, to think about small changes and nothing that could, in any way, harm its original victorious structure.

Record has the conditions and qualified people to do this, so why not?

The end of one year, the beginning of another, can be this opportune moment. I think it’s worth thinking about.

Also in numbers

Today, considering the morning dispute, SBT already has an advantage, something that hasn’t happened for a long time, in the direct confrontation with “Hoje em Dia”.

Visible sign of some wear.

Azulão

Still from Record, the current “Fazenda” is just a reason for joy on the commercial side.

The results indicate growth of 35% compared to last year’s edition.

So, so

In “Three Graces”, so far, everything is very good, everything is very good, in terms of audience numbers and reviews.

But the musical theme and the opening itself are causing some strangeness.

Fundamental

Globo has always been extremely careful with the musical soundtrack of its soap operas. And it has to continue to be that way.

“Roque Santeiro”, “Tieta” and “Rainha da Sucata” are some good examples of what we have already had.

Summoned

André Câmara, the same actor behind “Amor Perfeito” and “Volta Por Cima”, has been officially selected by Globo to direct “Próxima Página”.

In the seven o’clock line, the soap opera will replace “Coração Acelerado”, the country song that is still coming.

Credits

“Next Page” will be presented as follows: soap opera created by Juan Jullian, supervised by Ricardo Linhares, and written by Jullian and Luciana Pessanha.

The cast begins to be discussed.

Prepare your hearts – 1

There is still some ground to cover, but market experts and even those directly involved believe that this next one will be the biggest dispute for the rights of the Libertadores and Sul-Americana.

In open TV packages, Globo, SBT, Record and Cazé will present proposals. Football, today, has become essential in everyone’s lives.

Prepare your hearts – 2

In terms of pay TV, it is already known that, apart from some surprises, ESPN, Globo, Amazon, TNT and Paramount also promise to come in very strong.

But the deadline is only November 11th.

Betting exchange

Simple prediction: with a single package for open TV, Globo will not want to lose the Libertadores at all. Cazé, therefore, must bet very strong chips on the South American Championship. The SBT and Record situations are very complicated.

In turn, on pay TV, with the number of subscribers falling dramatically, good sports content helps to maintain loyalty.

Rodeo reality

“The Último Peão” is a new reality project, conceived by Antonio Zimmerle and André Zavarize, already in the process of commercial training, to be shown on Band.

Confinement for 32 days on a farm, for 12 men and 12 women, with all the conditions for the dispute.

Mercado

The reality competitions “Caixa Forte”, “Tão Perto, Tão Fare” and “The Web” were some of the new formats presented by Floresta, by Dida Silva, at the last MIPCOM, in Cannes.

Content, in fact, already available to exhibiting players. “Being part of this event once again consolidates Floresta as a force that creates formats…”, declares the executive.

beach shoes

Rede TV!, through an agreement with the São Paulo Tennis Federation (FPT), closed the broadcast of Beach Tennis, an international circuit, until the end of the 2026 season.

Starting on November 10th, Marcelo do Ó and Napoleão de Almeida have already been called up for the event.

Luluzinha Club

Cristiane Cardoso mobilized nine collaborators – all women! – to develop the series “Amor em Ruínas”, in 35 chapters. Everything properly written. Just need to record.

Alexandre Avancini, as anticipated here, will direct.

Bate – Rebate

• Casablanca is responsible for the effects and finalization of “Asa Branca – A Voz da Arena”…
• … The film follows the trajectory of the legendary announcer Waldemar Ruy dos Santos, under the direction of Guga Sander…
• … Felipe Simas plays the protagonist. In cinemas, from December 18th.
• The project “Som dos Oceanos”, by Eri Johnson and director Cris Gomes, has its premiere confirmed for November 30th on Band…
• … It will be packed with shows on board ships, showing on Sundays, from 10pm to 11pm.
• Caroline Roehrig received the award for Best Actress in an International Short Film at the Los Angeles Brazilian Film Festival for her work in the film “Tente Sua Sorte”.
• “The Voice Brasil”, on SBT and Disney+, shows this Monday the last stage of Blind Auditions…
• … In next week’s program, the Battles Phase will begin.
• Carol Castro, after “Garota do Momento” on Globo, completed filming “ Nosso Lar 3”…
• … Now, in the characterization phase, she is about to start another horror feature: “Pacto Maldisada”, by director Caio Cobra.