“BoleThru: Revenge to Boletos” campaign will be held on October 31st in more than 200 BK Drive units across Brazil
and released on Monday (October 27, 2025) a promotional campaign that allows consumers exchange tickets for snacks. The action, called “Bole-Thru: Revenge on Boletos”will be held on Friday (October 31, 2025) in more than 200 BK Drive units throughout Brazil. The initiative associates the theme of fear, characteristic of Halloween, with anxiety related to bills to pay.
During the promotion, customers will be able to present any bill, physical or digital, paid or due, and receive a Double Cheddar sandwich. To participate, you must go to one of the participating units with a bill and a document containing your CPF number.
Consumers who also present the device installed on their cell phone will receive a medium portion of fries as an additional gift. Each person can only participate once, with the promotion limited to one redemption per CPF and per vehicle.
Serasa hopes to increase the number of users of its application, which offers free tools for credit consultation, debt negotiation and financial education.
Watch the advertisement (42s):
