– once again consolidated its leadership among the sector’s portals, reaching 24.42% market share in Octoberaccording to data from the SimilarWeb platform.
Performance represents a new participation record and reinforces the portal’s distance in relation to its main competitors. THE second place registered 12.85% participation, while the third reached 11.01%.
In addition to expanding its advantage over other market players, the InfoMoney maintains the sequence of historic results in 2025, accumulating
With this performance, the portal consolidates its role as the main reference for those looking for quality information about personal finances, investments and the economy in Brazil. And the news doesn’t stop there. Check out other highlights:
InfoMoney in the Top 3 of the iBest award
Leader in audience, the InfoMoney is also in the Top 3 Brazil of the iBest 2025 award, in the “Economy and Business Channel” category, according to voting by the iBest Academy.
The award, one of the most traditional recognitions on the internet in Brazil, recognizes the country’s greatest highlights in each category with two distinct awards: one by popular vote and the other by the vote of the iBest Academy, made up of experts, influencers and prominent finalists.
The winners of the iBest Award will be revealed in March 2026. The top 3 in this and other categories will be voted on in the coming months.
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InfoMoney in the Aberje Supporters Program
O InfoMoney also joined the Maintainers Program and Aberdeen (Brazilian Business Communication Association), becoming the first communication vehicle to be part of the group that brings together companies and institutions committed to strengthening corporate communication in Brazil.
The partnership marks an unprecedented step in the entity’s trajectory and reinforces the strategic role of specialized media in dialogue with the business sector.
The agreement provides for the joint holding of an event focused on topics such as innovation, data and communication, in addition to offering special conditions for member organizations of the Aberdeen in commercial partnerships with the InfoMoney.
The initiative seeks to bring the different agents that make up the communication ecosystem even closer together, promoting an exchange of knowledge between brands and the press.
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The Most Valuable Brands in Brazil Award 2025
Starting the month of November well, the InfoMoney promoted, for the first time, the Prize The Most Valuable Brands in Brazil 2025in partnership with TM20 Branding, Brazil Panels e Elos Ayta. At the awards ceremony, the ranking was announced with the 50 best performers this year.
The event, held at ESPM, in São Paulohighlighted companies that transform reputation and trust into economic assets, based on a methodology that combines financial performance and consumer perception.
At the top of the ranking of most valuable brandstwo financial institutions remained: Nubank led, with brand value calculated at R$ 214.76 billion, followed by Itaúwith R$76.41 billion.
Then there are Vivowith a value of R$50.09 billion; Security Fund (R$ 30.43 billion) and School (R$ 17.19 billion).
