Lanhai Tongxing developed a model in which influencer avatars can interact with the audience and present products
Located in Suzhou, the company Lanhai Tongxing –which means Blue Ocean in Chinese– has developed a product that combines the world of lives (live broadcasts) from influencers with AI (artificial intelligence).
The technology is capable of creating an avatar of the influencer and, through AI, making it capable of answering questions asked live by the audience. It works like this: the brand sends the product details (clothes, makeup) and the character will do the live presenting the product and interacting with viewers.
The market for so-called “live purchases” is well consolidated in China. According to the Chinese company specializing in data analysis this market generated R$338.5 billion last year. By 2028, the estimate is that these figures will exceed R$444 billion.
Since 2016, Taobao, China’s largest shopping app, has had a lives focused on selling goods. Other social networks such as Douyin, known as the Chinese TikTok, and Red Note also have platforms aimed at lives shopping.
Avatar showcased products in broadcast test
In 2020, influencer Lin Jiaqi, known as “the king of lipsticks”, sold 15,000 units of a product in just 5 minutes during one of his broadcasts.
To the Poder360Lanhai officials said the model was designed for brands to submit details of the products they want to feature. They are all scanned and can interact with the influencer’s avatar. It is also possible to create your own avatar.
ONLINE MICRO NOVELAS
Another area of activity for the company is the production of “micro-soap operas” for social networks. These are short videos, generally 3 minutes long, made with AI and which have also gained traction in China through social media.
Lanhai is capable of producing 50,000 of these videos per day through application databases, which can provide hundreds of thousands of scripts.
According to iiMedia, this is another market that is on the rise and is expected to reach R$51 billion in 2025 – an increase of 34.4% compared to 2024. It is estimated that it will exceed R$113.6 billion by 2030.
