BOSTON (USA) – Luiza Trajano, president of the board of directors of Magazine Luiza (), is used to engaging in actions with a political bias, such as the “Unidos pela Vacina” initiative, during the Covid-19 pandemic, which mobilized civil society. This engagement means that his name is frequently speculated for a possible candidacy for positions in the executive branch.
“I am a politician, but I cannot be a partisan”, she stated during the closing panel of the MBA Brasil 2025 Conference. She explained that she cannot follow this path because “I have a family business and my name is very linked to it.”
Trajano recalled that his name was mentioned in the press as President Lula’s possible choice for vice president. “Lula never called me, but I paid a price. The other side said I was going to go broke”, he said.
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The executive revealed that, in 2018, she had conversations with Gilberto Kassab to be a “third way”, but withdrew on the last day of the deadline to register the candidacy.
She reinforced that she cannot run for office, but highlighted that, currently, she realizes that “Brazil has very good governors, it has a new crop of very good left and right, which impresses me”, without mentioning names.
Trajano advised that the focus should be “thinking about who we have as senators and deputies, because they are the ones who decide the destiny of the country (…) whoever has money has power.”
“Hands on teaches”
Luiza Trajano believes that a large part of the secret to her success lies in her “scientific ability”: “I know how to ask questions, listen and make the most of the answers. I ask a lot of questions all the time.”
According to her, “the biggest problem for executives is not having a 360-degree view of the business.” “They stay in the bubble. Hands-on teaching, and to this day I like to change the cycle before the cycle changes with me.”
“The company is very big, I don’t want to live in a bubble, being stuck up is out of fashion. I live off the client, the consumer”, he added.
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Luiza Trajano participated in the fourth edition of the MBA Brasil Conference. This year, 300 Brazilian students were present at the MIT Media Lab, in Boston, United States, and attended lectures on topics such as artificial intelligence, market transformations, sustainability, digital transformation and much more.
*The reporter traveled at the invitation of MBA Brasil
