The digitalization of supermarkets and the food shopping experience has given rise to many new companies. Shopper, founded by Bruna Vaz and Fábio Rodas, in 2015, is one of them. Founded with initial capital of R$30,000, the company was already on a growing trajectory when the pandemic arrived in 2020. “It was chaos for us”, summarizes Fábio, who today serves as the company’s CEO.
“We had been in the company for five years and were on a trajectory to double in size every year. When, suddenly, on March 12, 2020, we doubled in size in one day”, recalls the founder.
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This was the biggest test for the company so far. The chaotic period reinforced the ‘hands on’ culture. “Each day, we had twice the average daily volume and we had to make a decision: either we would not deliver the products, reduce the quality for everyone who had bought with us for months and years, or we would have to hold back and stop receiving new customers. Opening little by little”, says the executive. In one week, the company went from 150 people to 300 employees.
Bruna Vaz, who leads the operation, remembers that the office was on a dead-end street and the property next door, luckily, was empty. “We rented this second property, we broke a wall between them to expand the operation. It was general chaos”, he recalls.
With a model that combines technology, logistical efficiency and a focus on customer experience, Shopper is now aiming for a new milestone: reaching R$2 billion in revenue by 2027.
“We want to get there by delighting the customer, delivering the basics well done with a dash of enchantment”, explains Fábio.
To find out more details about the company’s history and learn about its strategy for the future, watch the full episode on . The program is available in and in its podcast version on the main streaming platforms such as , , and .
About From Zero to Top
O podcast From Zero to Top is an InfoMoney production and brings, every week, the stories of prominent women and men in the Brazilian market to tell their story, sharing the biggest challenges faced along the way and the main strategies used in building the business.
