Restaurant Brands International (RBI), Burger King’s controller, announced this Monday, 10, a joint venture with the Chinese manager CPE to accelerate the expansion of the network in the country. According to a statement, the agreement foresees an investment of US$350 million in primary capital and aims to increase the number of restaurants in China from around 1,250 currently to more than 4,000 by 2035.
CPE will retain around 83% of the business and RBI will retain 17%, as well as a seat on the board.
The new investment “aims to support restaurant expansion, marketing, menu innovation and operations in one of the fastest growing consumer markets in the world,” the RBI said.
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The company’s CEO, Joshua Kobza, stated that “China continues to be one of the most exciting long-term opportunities for Burger King globally” and highlighted that the partnership reinforces confidence in the Chinese market.
According to him, CPE is “a proven, well-capitalized operator” capable of driving the brand’s next phase of growth.
The deal is part of RBI’s strategy to adopt a more streamlined and heavily franchised model, with a target of net restaurant growth above 5% by 2028.
The transaction is expected to close in the first quarter of 2026, subject to customary regulatory approvals, the statement said.
