The writer debuts this Thursday (13) at CasaFolha, launched by Sheet last year. Author of “Tudo É Rio”, she teaches creative writing in 12 videos already available on the website.
One of the fiction writers, Carla has published three novels so far and is preparing to launch the fourth. Since 2021, “Tudo É Rio”, “A Natureza da Mordida” and “Véspera” have sold more than 1.2 million copies in the country.
At , your classes will be part of , which already has exclusive courses, from “Torto Arado”; de , biographer of Garrincha and Carmen Miranda; from , from “After A Louca Sou Eu”; and from Spain, from “The Danger of Being Lucid”.
With Carla’s debut, CasaFolha now has 30 courses led by great personalities in different areas, such as former minister Pedro Malan, , Monja Coen, , and filmmaker José Padilha, .
Additionally, new content is added every month. On the 30th, for example, with Ivan Ralston, chef at Tuju, a restaurant with two Michelin stars. On the 27th, it will be Cida Bento’s turn, who teaches “Diversity and anti-racism”.
To attend the courses, you must be a CasaFolha subscriber. It is possible to link to the platform via the address. The subscription, with a promotional discount of 67%, costs R$ 19.90 per month in the annual plan (R$ 59.90 without the promotion) and includes unlimited access to all news from Sheet on the website and in the mobile and tablet app.
Who is already a subscriber to Sheet No need for a new subscription. Just upgrade for an additional R$10 to the newspaper plan at .
In Carla Madeira’s course, called “Everything is a word: content and form in creative writing”, she covers all stages of writing, from the conception of a book to the publication process, through the creative process, the polishing of sentences, the difficulties, the reader and the publishing market.
“So it’s a good conversation to think about some questions, because literature is always that: it’s always the possibility of something new happening”, he says.
However, not always will there be a resounding success like that of Carla’s books, which reached very rare print runs in Brazil and were translated to other countries and .
“People ask me what needs to happen for a book to gain the dimension that ‘Tudo É Rio’ gained”, says the author in the first video of the course.
“It takes a lot of synchronicity, a lot of things need to happen. You need to be lucky. It’s not enough to write a good book, a well-written book, do a good edition. You need to meet many people along the way who will help it happen.”
Having trained and worked in advertising, Carla has already reflected a lot on what makes a product sell. And he has already reflected on what is happening in the publishing market.
“In my experience with the book, I keep thinking that the first thing is that the book has to happen in the reader. The book happens above all in the reader”, says the writer.
“The strength of a person who has read a book and is captivated by it, really likes it, feels like giving that book to other people because they want to talk about it — that was the first thing I saw happen with ‘Tudo É Rio’.”
How to subscribe to CasaFolha
To subscribe to the platform, simply go to . The subscription, with a promotional discount of 67%, costs R$ 19.90 per month in the annual plan (R$ 59.90 without the promotion) and includes unlimited access to all news from Sheet no site e no app.
Who is already a subscriber to Sheet no need for a new subscription; just upgrade for an additional R$10 to the newspaper plan in .
