Mundi: what are the “serious games” that are at the Web Summit (emotion makes a difference)

Because traditional preparation often doesn’t move people. Emotion makes a difference, explains CEO Larissa Kleis.

A Web Summit 2025, in Lisbon, brings together more than 2,500 startups. Some to consolidate your business, many others to make themselves known, to show what they do.

We know one of these cases from this year’s edition: . It is a startup from Brazil, which Larissa Kleis manages from Portugal, the country where she lives.

Mundi’s executive director summarizes: the company has solutions that transform traditional business context preparations into games.

The startup has four solutions: the three ready-made games – entrepreneurship, artificial intelligence and ESG (Environmental, Social and Governance) – and the made-to-order part.

“We call it serious games”, or serious games, says Larissa Kleis.

Practical example: Mundi enters a company and brings together, for example, 100 people who play a game; a game that was a board game until the pandemic, then became a game digital.

In this game, participants choose a startup that has the profile they want (energy, fintech…). They are divided into groups, according to the theme they choose.

During the game, simulate that they are managing a startupto “create the idea of ​​being protagonists of actions within large companies”, details Larissa, in conversation with ZAP.

Players go through all processes of a startup: validating the product, defending it in a pitch, what growth is like, budgets, accounting… and unforeseen events.

The game is made with cards, which change throughout the game.

Example of a positive letter: the startup got an investment; there is another 100 thousand euros to invest. Example of a negative letter: problems with data on computers. There is still the “nothing happened” letter.

“The idea is to simulate as much as possible what life is like” – and here comes an essential point: the emotion.

“This simulation, which is a game, is fun. People cheer, people laugh. There is a huge change in behavior because, When people get emotional, they change the way they see things around them”, comments the CEO of Mundi.

In traditional preparation in a business context, there are “months and months that don’t affect the person”, it can be “knowledge without application”.

And the method has worked. The reviews are positive, the “satisfaction level is very high”.

Larissa Kleis spoke to ZAP from the Web Summit, in Lisbon, where she is; precisely to make Mundi known.

No Brazil, the startup was among the 100 best startups in the vocational area over the last 4 years; but it is much less known in Europe.

It has “very large” clients in six countries (not just Brazil) having already worked with Mercedes, Pfizer, Petrobras or Bosch.

Here, he has already worked with Universidade Aveiro or Power MBA. But Larissa Kleis wants to “bring Mundi more to Europe”.