A non-alcoholic beer brand BERO Berwingcreated by actor Tom Holland, famous for his role as Spider-Man, is close to reaching the US$10 million mark (R$52.9 million) in just over a year of launch. Despite the success in the United States and the United Kingdom, the market for non-alcoholic drinks — the famous mocktails — is growing worldwide.
an unprecedented number that shows the increase in abstinent people compared to 2023, when 55% said they did not drink. And the change is mainly a reflection of the decline in consumption among young adults aged 18 to 34.
Holland’s success as a businessman highlights how the artist knew how to take advantage of a . In an interview with the American magazine Inc, the company’s CEO, John Herman, mentioned being impressed with the revenue in a short time.
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The New York-based company launched online sales in October 2024 and expanded its activities into physical retail just in time for Dry January, a period in which some people choose not to consume alcohol. Now, the brand is already present in more than 4,000 points of sale across the USA, in addition to sales in the United Kingdom and a new brewery in Belgium, scheduled to open next month.
For the founder, , but the “new gold standard in beer”. He created the mocktail after discovering that he was showing alcoholic patterns in his routine. In a podcast, he commented that after six months without drinking, his health improved considerably, which motivated him to found BERO.
How is Tom Holland’s BERO beer made?
A BERO beer has three production stages in totalstarting with fermentation with malt, carried out at a higher temperature, which creates a mixture that is intentionally lighter in alcohol, but rich in flavor.
It is worth highlighting that all fermentation generates alcohol as a result, but, in the case of the brand, the drink has between 5% and 6% alcohol — instead of the usual 12-13% — to keep the beer light and refreshing, without overdoing it.
Then, yeast is added, which does not come into contact with the malt sugar (maltose) and can come into contact with other sugars to provide flavor without inducing alcohol production.
The moment of natural fermentation is the third step, in which the maturation and refrigeration time will dictate the flavors of the drink. There are four classic flavors of BERO beer: Kingston Golden Pils, Edge Hill Hazy IPA, Noon Wheat and Double Tasty West Coast Style IPA.
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A box of six cans starts at US$14 on the official website. Check out the beer tasting notes:
- Kingston Golden Pils – Malted, biscuit, herbs, spices, grass, toast, bread, Viennese malt, moderate bitterness;
- Edge Hill Hazy IPA – Hoppy, tropical, resinous, citrusy, full-bodied, smooth, slightly hazy, lime, passion fruit, juicy fruit;
- Noon Wheat – Fruity, tropical, orange, lemon, crunchy, cereal, orange juice, candy, sweet finish;
- Double Tasty West Coast Style IPA – Hoppy, bitter, with notes of tropical fruits, grapefruit, herbs, a subtle touch of malt and a persistent finish.
