Since 2024, the product’s international price has been depreciated; 10% rate put pressure on producers’ profit margins, according to association president
The United States government’s decision to eliminate the 10% additional tariff on Brazilian orange juice provided immediate relief to the sector at a time considered “delicate” by exporters, of depreciation in the international price of the product.
Before being reset, the 10% tariff was putting pressure on producers’ profit margins. “We didn’t lose market share, but our costs increased. So, any value that enters the chain is important”, said the president of CitrusBR (National Association of Citrus Juice Exporters), Ibiapaba Netto, in an interview with Poder360 this Saturday (15.Nov.2025).
Earlier, vice-president Geraldo Alckmin (PSB) spoke to journalists, at Palácio do Planalto, and said that orange juice was one of the sectors most benefited by the executive order of the president of the United States, Donald Trump (Republican Party), which reduced on Friday (Nov 14) by 10 percentage points the tariff charged on several Brazilian products and brought the juice tax rate to zero.
According to the vice president, the impact is relevant because exports of the product to the United States generate US$1.2 billion per year. “The orange juice was 10 and zero. There was no tax”, declared Alckmin.
The president of CitrusBR reinforced that the measure comes at a crucial time. He explained that the tariff did not take away from the market, but directly reduced the companies’ margins. “The cost increased. It was money that stopped coming in”, he stated.
According to Netto, the tariff cut comes “at a very good time“, as the sector has faced a strong depreciation in the international price of juice since last year. The drop is attributed to the increase in global supply and the reduction in consumption in Europe.
In 2024, Brazil exported around 300 thousand tons of orange juice to the United States, equivalent to US$ 1.3 billion, according to Netto, a value slightly higher than what the vice president had reported.
The North American market accounts for 42% of all national exports of the product. Europe comes next, with 55%, and the rest is diluted in other countries.
