The company has intensified planning for the succession of the CEO (Chief Executive Officer) position, as reported by the British newspaper on Saturday (Nov 15, 2025). , senior vice president of hardware engineering, is named as the main name to take charge of the company. Cook has led the company since 2011, when he succeeded co-founder Steve Jobs.
According to the Financial Timesthe company’s board and executives are accelerating internal discussions for a possible transition as early as 2026. The process is carried out at Apple’s headquarters, in Cupertino, California (USA), where the ecosystem strategies that include iPhone, iPad, iMac and digital services are defined.
According to the report, preparations for the change of leadership have intensified in recent months, after more than 14 years of Cook’s management. During this period, he led the company through a cycle of expansion and changes in the technology sector.
The reasons that led to the acceleration of the succession plan were not disclosed. The text highlights that Cook would not have set a date for leaving office. The publication also states that Apple is unlikely to announce the new CEO before the release of its next financial statement.
The company’s quarterly report should be published at the end of January and will include year-end sales results, a period considered strategic for Apple.
