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With the arrival of fame, professor Joel Marques (featured photo)49 years old, found himself surrounded by students, but now in a different way. Previously concerned only with the lessons, they have been begging for photos and praising him, who is now known throughout the country.
In the corridors of the Ceilândia and Águas Lindas schools, where he works as a counselor and teacher, respectively, Joel became a celebrity. Known as “Divo”, he already has more than two million followers on his social networks.
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The column went to CEF 27, in Ceilândia, to talk to the influencer. While he was being interviewed, the euphoric students shouted through the classroom windows: “Divo! Will you take a photo with me?”
Joel says that he is always strict about taking photographs during class time, especially due to the ban on the use of cell phones in schools, based on Law nº 15,100/2025. “I ask them to wait until the end of the shift, and they line up to take photos with me,” he joked.
While walking through the streets of the administrative region, alongside the reporting team, “Divo” was stopped more than three times in less than 15 minutes. Adults, young people and children sang the hit “Girl Like Me”, which plays in one of Joel’s most viewed videos.
Smiling and charismatic, he answered all requests and even danced and sang with the fans.
“It’s always like that. When I went to Rio de Janeiro, it was the same way. One day, I received a message from an Italian tourist. He thought I was from RJ, said he would travel there and would like to meet me. I replied: ‘Okay, but I live in DF’. So he came to Brasília to talk to me (laughs)”.
Carlos Eduardo, just 10 years old, was one of the fans who approached Joel during the interview. Shy, he just posed for a photo. However, the father said: “He watches his videos, he was dying to take a photo. He’s always singing the little song.”
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Joel already has two million followers on his social networks
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The professor is now an internationally known influencer
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He is recognized by fans everywhere he goes
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Joel has partnered with big brands
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The professor says he is managing to combine both careers
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Surrounded by fame
Joel was placed in a circle he never imagined. He confessed to having already been republished by the pop divas who usually sing and by national actresses, such as Bruna Marquezine.
In addition, he has signed several partnerships with local brands and large national companies, even being invited to VIP appearances.
Asked about the possibility of putting pedagogy aside to focus on his career as a digital influencer, Joel assured that, for now, he sees no need.
“At this school (Ceilândia) I will retire in two years, so I believe I will have more time to record Divo’s content”, he joked.
The influencer believes that the reason for so many views and likes is spontaneity. According to him, the man who appears singing, smiling and drinking is exactly who he is.
“‘Divo’ is not a character, that’s me. In fact, I’m more me in the videos than here at school, when I’m serious, in this room”, he reflected.
