Government project establishes compliance measures for digital media and opens public consultation
China’s State Administration for Market Regulation released draft antitrust compliance guidelines for internet platforms on Saturday (Nov 15, 2025) and opened the document for public comments, which will be accepted until November 29.
The project establishes basic principles to strengthen antitrust compliance, details factors for identifying risks and measures to manage them, and provides clear guidance for platform operators to fulfill their regulatory responsibilities. compliance.
China’s fast-growing platform economy has become an important force behind innovation and industrial transformation, the administration said. Platform rules, data, algorithms and other technical tools give operators significant influence over the competitive ecosystem, and any exclusionary conduct can harm a wide range of stakeholders.
Inspection practice indicates that monopoly risks are relatively common in the platform economy. Operators were awaiting the introduction of highly targeted and practical compliance guidance.
The project, according to the representative, will strengthen the structure of antitrust rules for the platform economy, expand operators’ compliance capacity and encourage more autonomous innovation.
To increase risk awareness, the guidelines list 8 types of high-risk conduct, including unfairly high prices, selling below cost, and “lowest price on the entire network”. Such conduct may involve data transmission, application of algorithms, price setting, search rankings and traffic distribution.
Management noted that the draft guidelines are non-binding and are intended to serve as general guidance to help platform operators accurately identify, assess, and prevent antitrust-related compliance risks and encourage them to proactively regulate their business practices.
With information from .
