The company LiveMode will take full control of CazéTV. The company, which already owned 51% of the channel, purchased the remaining 49% that was in the hands of Casimiro Miguel’s production company, CMiguel Produções. With this, Casimiro no longer has a direct stake in CazéTV and becomes a shareholder in the group’s international holding company, LiveMode Cayman. The amounts involved were not disclosed. There are also no details on the size of Casimiro’s stake in LiveMode Cayman. The transaction still depends on the approval of the Administrative Council for Economic Defense (Cade) to be completed.
In practice, Casimiro gives up his stake in a single business – CazéTV itself – to become a partner in the entire LiveMode corporate structure, which is much broader and generates significantly larger amounts. It is in this holding that, in 2024, investments from General Atlantic and XP’s private equity area entered, which, according to estimates, contributed around R$440 million in exchange for just over 20% of the company.
The company did not comment on the operation.
Who owns LiveMode?
LiveMode was created in 2017 by Sergio Lopes and Edgar Diniz, founders of Esporte Interativo – a channel sold in 2015 to the Turner group (now Warner Bros. Discovery) for an amount that, at the time, was circulating on the market in the range of US$80 million to US$100 million.
The company has established itself as one of the main Brazilian companies in the negotiation of sports rights and the production of digital broadcasts, participating in relevant agreements, such as the Liga Forte União contract for open TV.
CazéTV, launched in 2022 by Casimiro in partnership with LiveMode, became an audience phenomenon by broadcasting events such as the World Cup, Copa do Brasil and Olympic Games.
The LiveMode agency has support from XP Investimentos and sponsorship from major brands such as iFood, Coca-Cola, Itaú and Brahma. LiveMode announced in April 2024 the sale of a minority stake in the company to General Atlantic and XP Private Equity.
The CazéTV project gained prominence thanks to Casimiro’s charisma, who won over a huge fan base with his relaxed style. CazéTV has set up a strong professional structure, with a studio team, experienced directors and major sponsors, and has successfully positioned itself in the era of sports streaming.
This growth occurred precisely at a time when streaming became dominant in Brazil: currently, 44.8% of Brazilians watch more streaming than open and cable TV combined. CazéTV took advantage of this turnaround to establish itself as one of the main live sports channels, broadcasting events such as the men’s and women’s World Cup, the Brasileirão, the Pan-American Games and the Olympics.
Although it hired professionals who worked at Globo, there is no corporate link or control of Grupo Globo in CazéTV. The channel operates autonomously, directly negotiating its broadcasting rights.
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What is Casimiro da CazéTV’s fortune? How much does he earn?
Casimiro Miguel, creator of CazéTV and one of the main names on the Brazilian internet, does not have his assets officially disclosed, but estimates indicate that he accumulates a significant fortune.
Furthermore, Casimiro has significant revenues from his digital channels. In 2022, a leak indicated that CazéTV could earn up to R$13.7 million per month from YouTube, which is equivalent to more than R$160 million per year on this platform alone. He has also generated high amounts on Twitch, with more than R$2.7 million raised between 2019 and 2021, and maintains monthly earnings between US$56,000 and US$77,000 just from advertising on Instagram, according to the website HypeAuditor.
Given these numbers, although it is not possible to establish an exact value, it is reasonable to say that Casimiro Miguel has multimillion-dollar assets, fueled by multiple sources of income, business participation and a massive audience on all the platforms he occupies.
Casimiro Miguel: purchase values at auctions
Casimiro Miguel has already participated in two large charity auctions about which there is public information about the amounts spent:
Neymar Jr. Project Institute Auction (June 2023)
There are no reports of him having purchased shirts at this event directly; there were auctions of t-shirts signed by other participants for values between R$200,000 and R$500,000, but none were won by him.
Vinícius Júnior Auction (July 2024)
CazéTV sells R$2 billion in sponsorship quotas for the World Cup
On October 15, CazéTV, together with YouTube, agreed to sell sponsorship quotas totaling approximately R$2 billion for the 2026 World Cup broadcasts. According to the newspaper “Estadão”, each master quota was sold for R$185 million.
The partnership between CazéTV and YouTube will have the rights to show all 104 matches of the tournament. Among the brands confirmed as sponsors are:
- Ambev
- Bet365
- Betnational
- Coca-cola
- Take off
- GM
- iFood
- Itaú
- WHO
- Free Market
- Vivo
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