In a scenario of fierce competition and technological advances that reshape entire sectors, the ability to manage CEOs (company presidents), CFOs (financial directors) and CMOs (marketing directors) has become decisive for the performance of Brazilian companies.
Based on a survey conducted by Elos Ayta Consultinga reference in economic analysis and insights, the InfoMoney – the largest and most complete information ecosystem on the country’s economy, investments and businesses – which have managed to lead continuous cycles of growth in their companies.
Meanwhile, the list of CMOs is prepared based on a methodology that identifies the most recognized works in the main marketing awards in the market. From this initial selection, a jury made up of experts and representatives from InfoMoney evaluates and chooses the cases that stood out for their relevance and impact.
The result is Elite InfoMoney 2025, a survey that brings together the country’s publicly traded companies with solid expansion trajectories. The start of official disclosure is scheduled for next Tuesday, November 25thwith the list of CEOs; and continues, on the day December 2with the CFOs; ending with the CMOsem December 9.
The study goes beyond numbers: it highlights the role of managers who drive change, reposition businesses and help their organizations to occupy – or preserve – space among the references of the national corporate environment.
“Elite InfoMoney highlights companies that make a difference in the Brazilian economy, combining consistent performance with strategies that transform markets. They are companies that grow, innovate, create jobs and directly contribute to the country’s progress”, highlights Matheus Lombardi, CEO of InfoMoney. “We are proud to recognize those who drive development with vision and purpose.”
InfoMoney’s content director, Flávio Moreira, adds that “Elite InfoMoney reinforces the editorial commitment to revealing who is redefining the direction of the Brazilian economy”. “These are companies and leaders that transform strategy into execution, innovation into purpose and results into real impact”, says Moreira.
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According to him, InfoMoney’s work is to give visibility to those who combine discipline, innovation and execution capacity, recognizing executives and marketing professionals from large companies in the country.
“It is essential to value creativity and strategies that move our market”, he says. “Elite InfoMoney celebrates those who are transforming ideas into results, raising the standard of excellence and inspiring the entire ecosystem to innovate even more.”
Outperforms the benchmark
The list of CEOs and CFOs is based on a set of financial indicators that measure performance, the recurrence of company results and the value of the brand, directly reflecting the strategy of its leaders.
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This list considers financial data collected on the Economatica platform – referring to the years 2022, 2023 and 2024 – and information provided by TM20 Branding Design Bridge and Partners and Landor, relating to 2023, 2024 and 2025.
The profitability indicators of the organizations that make up Elite InfoMoney point to the group’s structural advantages in relation to other Brazilian companies. Elite’s median net margin robustly surpassed the rest of the national players, with differences ranging between 2.15 and 4.59 percentage points.
The Return on Equity (ROE), in turn, also showed favorable evolution, going from +0.56 in 2022 to +3.33 percentage points in 2024, demonstrating greater capacity to convert assets into profit.
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Considering the premium indicators compared to Ibovespa, Elite InfoMoney companies accumulated an advantage of 14.53 percentage points in three years, demonstrating greater investor confidence and performance superior to the benchmark.
In addition, they also stood out in the distribution of dividends, paying more in relation to net worth in all years evaluated.
“These are companies that consolidate leadership not through passing cycles, but through results that are repeated over time”, summarizes Einar Rivero, founding partner of Elos Ayta Consultoria.
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Reference portal in finance and business
O InfoMoney is one of the main vehicles specializing in finance, investments and business in Brazil, recognized for its production of high-quality journalistic content and its ability to translate complex movements for different reader profiles.
Since its creation, it has established itself as a reference for investors, analysts, executives and professionals in the financial sector who seek reliable, updated and data-based information.
With comprehensive coverage that ranges from macroeconomics to personal investments, including politics, technology, companies and variable income, InfoMoney stands out for offering in-depth analysis, real-time news and educational content that guides financial decisions in an increasingly dynamic scenario.
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Combining editorial commitment, agility, technical rigor and clarity, InfoMoney has become one of the most influential portals in the country’s finance ecosystem.
