For the second year in a row, the InfoMoney – largest and most complete information ecosystem on the country’s economy, investments and business – recognizes in the executives who lead the select group of publicly traded Brazilian companies that grow the most and generate value.
With methodology developed by InfoMoney and by Elos Ayta Consultingfounded by Einar Rivero, the definition of the list of companies reflects the horizontal analysis of a set of financial and brand indicators that measure the performance and consistency of results of Brazilian companies.
Both companies listed on B3 and those with shares traded on the United States stock exchanges were analyzed – the list of executives was drawn up based on the list of companies with the largest revenue developments, return to shareholder e brand recognition.
The start of official disclosure is scheduled for next Tuesday, November 25thwith the list of CEOs (company presidents) and then, on the day December 2with the CFOs (financial directors).
To define the companies that grew the most in the three indicators, financial data was used – referring to the years 2022, 2023 and 2024 – collected on the Economatica platform, in addition to information provided by TM20 Branding Design Bridge and Partners and Landor, referring to 2023, 2024 and 2025.
According to Einar Rivero, the Elite InfoMoney methodology shows that the companies and leaders that truly transform their sectors are those capable of combining consistent financial performance with brand strengthening.
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“By analyzing revenue growth, profitability, shareholder return and appreciation compared to the Ibovespa, combined with the perceived brand value, we identify organizations that not only grow, but grow in a sustainable way”, comments Rivero. “This balance reveals managers capable of executing efficiently, innovating and generating confidence in the market.”
The list of the fastest growing companies, which resulted in the list of executives highlighted in Elite InfoMoney 2025, are those that showed the most consistent growth in the six financial and brand indicators considered:
Revenue
The analysis considered the growth of Net Operating Revenue in the case of industries; Revenue from Financial Intermediation in the case of banks; and Premium Revenue in the case of insurance companies. The numbers were adjusted by the Broad National Consumer Price Index (IPCA) in December 2024 values.
Net Margin
In this regard, the growth of the net margin was evaluated, that is, the relationship between the companies’ net profit and revenue in the three years considered.
Return on Equity (ROE)
The assessment considered the growth of ROE in the period, an indicator that measures the ability of companies to generate profit from their own capital – that is, from the capital invested by shareholders or owners.
Dividend x Net Equity (PL)
Companies received points if they distributed dividends in the years 2022, 2023 and 2024, in values compared to the PL, a metric that indicates the attractiveness of dividend earnings in the market.
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Prize x Ibovespa
Companies received points when their shares performed better compared to Ibovespa in the three years considered.
brand value
In this item, the presence of the companies’ brands in the 2023, 2024 and 2025 editions of the Top 50 Most Valuable Brands in Brazil study, conducted by TM20 Branding, was evaluated, as well as the growth in the value of the brands in the period.
Exclusion criteria
The companies that presented were left out of Elite InfoMoney 2025:
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• Negative revenue in any of the three years considered;
• Negative Shareholders’ Equity in 2024;
• Average daily trading volume of shares on the stock exchange in 12 months lower than the sample median;
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• Net Revenue lower than the sample median.
Score
Companies received points for each classification premise relating to financial data, with a maximum score of up to 16 points. The brand criteria can add seven more points to the count, totaling 23. Below, we detail the criteria:
Below, we detail the criteria:
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• Revenue
Revenue growth 2022 x 2023: 1 point
Revenue growth 2023 x 2024: 1 point
Revenue growth in both years: 1 additional point
• Net Margin
Net Margin Growth 2022 x 2023: 1 point
Net Margin Growth 2023 x 2024: 1 point
Net Margin Growth in the two years: 1 additional point
• ROE
ROE growth 2022 x 2023: 1 point
ROE growth 2023 x 2024: 1 point
ROE growth in both years: 1 additional point
• Dividend x PL
If greater than zero in 2022: 1 point
If greater than zero in 2023: 1 point
If greater than zero in 2024: 1 point
If you distributed earnings over the 3 years: 1 additional point
• Award
If greater than zero in 2022: 1 point
If greater than zero in 2023: 1 point
If greater than zero in 2024: 1 point
If greater than zero over 3 years: 1 point
• Score of the most valuable brands
Present non-ranking of 2022: 1 point
Present non-ranking of 2024: 1 point
Present non-ranking of 2025: 1 point
Present in the 3-year ranking: 1 point
2024 position lower than 2023: 1 point
2025 position lower than 2024: 1 point
Growth in two periods: 1 point
