Euroméricas Sports Marketing ranking, which considers sales from January to October 2025, shows European dominance
The tops the ranking of the best-selling football club shirts in the world in 2025, according to a report released by the consultancy, on Tuesday (18.Nov.2025).
The survey, which considers the period from January to October 2025, shows it as the only Brazilian in the top 10. The red and black appears in 8th place, with 1,677,000 units sold.
According to the consultancy, Europeans dominate the list and represent 60% of global sales. Real Madrid occupies 1st place, with 3,133,000 shirts sold. Then come Barcelona, with 2,940,000, and Paris Saint-Germain (PSG), with 2,546,000 units.
Completing the top 5 are Bayern Munich (2,377,000) and Inter Miami, striker Lionel Messi’s club, which registered 2,166,000 shirts sold.
Among South Americans, Boca Juniors leads, occupying 6th place worldwide, with 1,933,000 units sold. The English Manchester United and Chelsea appear in 7th and 9th place, respectively. The top 10 ends with Al Nassr (Saudi Arabia), by Cristiano Ronaldo, which registered 1,281,000 sales.
The ESM study counted sales made through all the clubs’ official distribution channels.
