Global study “Consumer Outlook: Guide to 2026” indicated that 44% of Brazilian consumers adopt cautious habits when shopping from home.
The survey also showed that 34% of respondents believe that the situation of domestic purchases is worse than what would be observed in 2024.
For those who saw the worsening in domestic purchases, the main cause was the increase in the cost of living (78%). The biggest concern for the next six months is the increase in food prices (20%).
Despite this, when asked whether they believed they would be better off at the beginning of 2026 compared to the current scenario, 65% of respondents responded “totally better”.
According to the survey, trust in consumer brands is growing. The study showed that 76% of respondents consider it very important to trust the brand they purchased, while only 24% consider trust to be somehow important. Only 1% don’t care.
The survey indicated that building consumer trust in brands is linked to the quality and consistency of products for 66% of respondents.
NIQ’s Consumer Outlook: Guide to 2026 (NielsenIQ) interviewed 19,000 consumers in 27 countries. The research was carried out between June 10 and July 8, 2025.
